GamingAntonia Cheese

Indian gamblers turning to esports betting, as COVID-19 drives a shift in gambling spend from physical to digital

21st September 2020: Esports gambling revenue continues to grow, with revenue estimates as high as $1.6 billion by 2023, while new research from global research agency 2CV and ProdegeMR shows a growth spurt during the global pandemic. In the second wave of research first conducted in the UK at the beginning of the pandemic in April, the latest figures from Indian gamblers shows a growing interest in esports betting, with the spread of COVID-19 playing a significant role accelerating this growth.

 

PRESS RELEASE: Esports Gambling: An unlikely alliance to unlock the Indian opportunity

2CV and ProdegeMR conducted a survey of 756 gamblers aged 18-54, exploring their gambling behaviour and experiences with esports, and how COVID-19 has affected both.

The survey found that although gambling is illegal or strictly regulated across states in India, a majority of Indian adults' gamble in some form every year. With 59% of gamblers typically betting on sports, the pandemic has had a dramatic impact on how and where betting can take place. 44% of gamblers have reduced their gambling spend as a result of the pandemic, with 84% agreeing that they have actively looked for new things to bet on and 69% having already shifted spend on other forms of gambling.

Some of this shift has resulted in an increase in esports gambling, with 9% having made a bet on esports in the last 3 months - 62% of whom only started betting on esports since the pandemic began. A further 31% of bettors are actively considering betting on esports during the next 3 months.

Despite these positive developments, India still poses some challenges. The murky regulations, lack of awareness and lack of access are some of the biggest barriers to adoption of esports gambling. Over 85% of non esports gamblers stating that they needed more information before they could start betting, while 81% of gamblers considering betting on esports would do so if there were more sports games to bet on.

James Redden Managing Director at 2CV Singapore, said: "With a large pool of mobile gamers (estimated to be 250 million), the potential for esports growth is enormous. A potential betting play could accelerate this growth even further."

ABOUT THE RESEARCH

All figures are from 2CV and ProdegeMR's research: 'Esports Gambling: An unlikely alliance to unlock the Indian opportunity'. The research surveyed 756 gamblers aged 18-54. Research was conducted between 3-9th September 2020 online with those who have gambled via any means in the last three months. 

See the UK Press Release here

MEDIA ENQUIRIES

For further information, please contact:

Antonia Cheese, 2CV

Antonia.Cheese@2cv.com

ABOUT 2CV

www.2cv.com

2CV is a full service, global consumer insights agency with offices in London, Los Angeles and Singapore. We work with the world's most progressive and fast-moving brands and organisations. From technology and entertainment to financial services, sport and retail, we tackle problems big and small. Thanks to our local knowledge and the expertise of our global teams, our clients can access the world's best research thinking.