2CV Strengthens Senior Management Team

2CV Research strengthens its senior management with the appointment of Antonia Cheese as Global Business Development Director.

2CV Strengthens Senior Management Team

Increasing global demand has been met with the appointment of Antonia Cheese, previously with Crowd DNA.  Antonia joins 2CV to support its growth with key clients from its operating offices in Los Angeles, Singapore and London.

Antonia has over 12 years' experience from several boutique agencies, including Director of Quant and Analytics at Crowd DNA and Head of Insight at MindMover Consumer Insight. With an impressive range of research skills that span employee, consumer and business research, online qual and quant methodologies and advanced analytics across the globe.

Antonia comments, "We have exciting plans going into 2020 and I'm thrilled to bring my passion and expertise to work alongside the talented global teams at 2CV.  I'm looking forward to connecting new clients with the variety of bespoke solutions we have at 2CV, to help them successfully navigate an increasingly complex world".

2CV's Global Chief Operating Officer, Tim Blandford, "We are seeing a shift in needs from clients to a more holistic data centric and consultative approach to understanding consumers.  With Antonia's arrival this adds to our ability to ensure we provide clients with the right solution whether that be qual, quant, ethnographic or digital. It builds on our 2020 strategy and fits with a string of product and people initiatives rolling out over the next 12 months".

2CV is a full-service, global boutique insights agency with offices in London, Los Angeles and Singapore.  We have pushed the boundaries of traditional research methods and challenged client briefs since 1989.  Never accepting the obvious or mainstream, we unite unique perspectives, research and commercial expertise and are fearless in using our deep human understanding to drive behaviour change and commercial success.

For more information please contact Tim Blandford, 2CV's GCOO - tim@2cv.com