Behavioural ScienceJames Redden

Using Behaviour Science for Brand Growth

We are not rational, value-maximizing beings.  Instead, emotion and mental short-cuts drive our behaviour and decision-making. 

These short cuts (or cognitive biases) play a significant role when we buy products and services.  And as they are typically unconscious to the buyer, they can be capitalized on via marketing and communications to push buyers towards your brand and improve your marketing effectiveness.

This presentation by James Redden (Managing Director 2CV Asia) firstly touches on how our brain works, and then explores some key cognitive biases and how they can be leveraged in marketing to change consumer habits and achieve brand growth. 

James Redden

Managing Director 2CV AP