Lifestyle2CV POV

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?

Many brands and advertisers have been thinking about the over 65yrs with out-of-date stereotypes that bear increasingly little resemblance to the reality. This is a generation who count The Beatles and The Stones as contemporaries, who make up a 1/3 of our population - and have  HUGE spending power.

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?

We not only look to myth-bust those stereotypes of frugal, lonely and humdrum but reveal the brands and sectors who are getting it right - spoiler alert, one of them is actually the tech sector!

This research opened our eyes and we want you to go on the same journey with us at our upcoming seminar on 8th November 2017 between 9-10am in central London. 

Places are free but limited, to register for a space please contact Jessie.Granger@2cv.com.