Behaviour Science2CV POV

How Happy are Today’s Young People?

The start of 2016 saw numerous headlines claiming young people today are the unhappiest they've ever been. 2CV's Social Practice decided it was time to conduct our own bespoke research to look at the truth behind these claims and find out from young people themselves how happy they are.  Using our most innovative qual and quant methodologies paired with new digital techniques we were able to capture key aspects of young peoples' lives and happiness, as and when they happened.  

How Happy are Today’s Young People?

Our findings told a more positive story, and gave us an insight into the highs and lows of normal teenagers over the course of a week. Their unique perspective on the world gave us reason to revisit Martin Seligman's seven traits of happiness and consider how they might better reflect the needs of young people.

To see all of the findings from this fascinating project please download a copy of our  Expert Report.

If you're interested in learning more about our Social Practice and what we do please contact Rob.Hartley@2cv.com and Jane.Goldthorpe@2cv.com.