Behavioural Science2CV POV

2CV Invites Seminar 23/10/14 - Living for the moment: risk, reward and everyday decision making

Should I go for the salad or burger and chips? Should I stay in or go out?

Almost every decision we make has both a risk and reward attached. In many cases, risks are long-term and often intangible (health, financial stability) whilst rewards are immediate and emotive (tasty junk food; fun with mates).   

At the next 2CV Invites our Social Practice and Behaviour Science team will discuss how people evaluate risks and reward, and what helps them make better decisions. 

2CV Invites Seminar 23/10/14 - Living for the moment: risk, reward and everyday decision making

The presentation will last around an hour and illustrate psychological and social mechanisms that drive choices including:

  • Health - why we ignore health risks and how we can frame them differently
  • Financial decisions - how people think about the future, how cognitive biases lead to risky choices
  • Consumer choices - how people make decisions around new products
  • The Scottish referendum - how one man's gamble demonstrated that risky decisions can be calculated, not just impulsive

 

Time 9.00 -10am (breakfast from 8.30 am)

Date: Thursday 23rd October 2014

Place: Home Sweet Home, 2nd Floor, 41-42 Eastcastle St, Oxford Circus, London W1W 8DU

 

Places are limited. Please reply to jessie.granger@2cv.com  to reserve your place.