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Behavioural Science2CV POV

Supercharged Qual

This session presents a much needed discussion paper, reviewing how interest in the 'behind the scenes' workings of the brain (prompted by popular psychology, behavioural economics, and neuroscience) have shaped our understanding of human behaviour and given just cause for reflection on how we approach qualitative research.


Rethinking Qualitative Research

A growing number of brands believe a 'less logic more magic' will pay dividends. 2CV's expert consumer strategists and experienced qualitative researchers reveal how the evolution of qualitative research is helping brands ignite their potential.

Rethinking Qualitative Research