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Media2CV POV

Real time commentary and the media experience

The rapid rise of buzz tracking and social listening tools in the marketing research industry shows the importance placed on consumers' conversations. Out of all industries, media and entertainment brands arguably have the biggest natural advantage over all other brands - constantly updated content.

Real time commentary and the media experience
 
 
 
2CV2CV POV

Getting to Grips with Social Media Research: 8 Tips for Success

Social media research is top of the marketing agenda, but it is not a one-sized fits all solution for every research problem. 2CV's social media research specialists reveal what you need to know before you jump in.

Getting to Grips with Social Media Research: 8 Tips for Success