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ExperientialLivon Yeow

Getting Sweaty: The Evolution of Fitness Brand Marketing

Brand models are evolving. Nowhere is this more prominent than within the area of fitness at present. Rather than relying solely on traditional ATL, social and word of mouth, fitness brands are being increasingly proactive and showcasing their products in a way that lets them speak for themselves while simultaneously offering customers something extra and often for nothing. So how are they doing this? And what's the catch!?

Getting Sweaty: The Evolution of Fitness Brand Marketing
 
 
 
LifestyleHannah Beech

The Changing Face of Health and Wellness

The concept of 'wellness' has evolved significantly in recent years and today it can mean many different things to different people.

The Changing Face of Health and Wellness