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There has been a recent burst of activity celebrating girls and women in sport - the 'this girl can' campaign from Sport England is an inspiring example. These are hugely important, because there is still a relative scarcity of girls participating in sport and, the lack of sporting role models for young women plays a huge part.
So how can we create change?
Three insights from behavioural science can be used to supercharge role models' influence in shaping a culture of change around young women and sport.