What We Think

Proud to run like a girl: The influence of Role Models in Sport

There has been a recent burst of activity celebrating girls and women in sport - the 'this girl can' campaign from Sport England is an inspiring example.  These are hugely important, because there is still a relative scarcity of girls participating in sport and, the lack of sporting role models for young women plays a huge part. 

So how can we create change?

Three insights from behavioural science can be used to supercharge role models' influence in shaping a culture of change around young women and sport. 

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• Read about our Behavioural Science thinking

• Gender stereotypes