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ExperientialLivon Yeow

Culturally Relevant Experiences

Some topics are by nature more culturally sensitive than others, particularly those that are engrained in a nation's psyche. It is therefore a fine line to tread for brands who want to capitalise on historic events such as World War 1 in its centenary year without being seen as insensitively capitalising for commercial gain. While historical visitor attractions are more naturally placed to link themselves to WW1 - the Tower of London and their 'Blood Swept Lands and Seas of Red' poppy installation? Others have needed to work harder.

Culturally Relevant Experiences