Here at 2cv, we like to explore...

LifeJo Upton

Exploring Behaviour Change One Story at a Time

At 2CV, we spend a lot of time talking and thinking about behaviour change.  We know that very few of the most persuasive influences are rational.  Instead it's the smaller nudges, the more emotional tugs that push people along the behaviour change journey.  These journeys can be powerfully told and shared in film.  Click below to see a short video that tells the story of Jack and his bid to cycle to work.