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LifestyleJo Upton

When did yoga pants become cool?

The rise and rise of the so-called Activewear trend has become widely acknowledged and is clearly illustrated through the launch of net-a-sporter; Kate Hudson's JustFab collection; Beyoncé partnering with TopShop and the number of pages in the glossies dedicated to the latest in Activewear.   Activewear is that apparel niche that bridges style with function, think 'tracksuit meets cashmere', sexy gym wear and Liberty print Nike trainers.  In the US, this 'niche' represents around 17% of the total clothing market and most high street fashion retailers in the UK are now doing it.   

When did yoga pants become cool?