Here at 2cv, we like to explore...

LifestyleRuth Noble

Toys ‘R’ Us: the fall of a giant

The recent announcement that Toys R Us is closing all 100 stores in the UK comes as no shock after previous profit warnings, and the brand joins a growing list of retailers that have failed to thrive of late. Post-mortems often point the finger at economic factors as well as the march of ecommerce, and while both of these are certainly shaping the landscape and changing the rules around how consumers engage with retailers, other brands are managing to forge a more positive route forwards.

 

So what went wrong for Toys R Us and how can other retailers ensure they succeed?

Toys ‘R’ Us: the fall of a giant
 
 
2CVSonal Malkan

How Aware of GDPR are the British General Public?

Since General Data Protection Regulations (GDPR) became prevalent in the world of business there has been a lot of conversation and uncertainty surrounding this issue. GDPR poses challenges for any company that holds personal data for communicating with their current, lapsed and potential customers or donors. And so, many organisations have had to consider the implications of these data laws and have been preparing for these changes. However, so far, little attention has been paid to the people whose data will be protected by this new legislation. Just to be clear, at 2CV, we are not GDPR experts, but we are experts in people! We conducted a quantitative survey with 500 people and some voxpops with members of the public to bring their views of the GDPR to life.

How Aware of GDPR are the British General Public?
 
 
2CV2CV POV

Grads wanted for paid internship in award winning London research agency

"Market Research….do you stand on the street with a clipboard?"

 

Errr…..no. But we do work with the best brands, charities and organisations out there to help improve their products and services. From beauty to gaming, sports to booze, technology to international development we have an awesome array of clients with interesting ideas for us to evaluate or problems for us to solve.  

Grads wanted for paid internship in award winning London research agency
 
 
LifestyleHannah Davies

Tackling Mental Health Head On

Mental health issues. Anxiety, Depression, Stress. Think about it for a moment … what things come to mind when we say these words? Is this something that you can identify with, or is it something that 'other' people have? Is it something you just want to avoid talking about, because it's erm … a bit awkward? It's those people that are bit oversensitive or weak, right? 

Tackling Mental Health Head On
 
 
2CV2CV POV

2CV Invites Seminar 17/01/18: How well do you rate in the consumers' GDPR league table?

With a May deadline, GDPR is an increasingly hot topic.  So it's no surprise that we're spoiled for choice when it comes to seminars, lectures and training about what it means for your business.  But what do the people whose data is being protected make of it all?

2CV Invites Seminar 17/01/18: How well do you rate in the consumers' GDPR league table?
 
 
2CV2CV POV

2CV Invites Seminar - Bringing the magic to the mainstream: breaking down adoption barriers for new technologies

Like Alice going through the looking glass or the Pevensies going to Narnia, we too can slip into new exciting worlds - whether that's with a virtual reality headset, augmented reality on our phones, or simply by using our voices to tell technology what to do. There is a sense of wonder and amazement from the British public at the technology now at their disposal.  The time is ripe for us to explore how people feel about today's technology that is creeping into our homes.

2CV Invites: Bringing the magic to the mainstream
 
 
2CV2CV POV

Amy Jones Wins Joint MRS Young Researcher of the Year Award

Another fantastic result at this year's annual MRS Awards, with the wonderful Amy Jones winning joint MRS Young Researcher of the Year Award! We couldn't be prouder of her, she is a shining beacon of what all researchers aspire to be.  Her passion and drive are visible in everything she puts her mind to, and evidenced by an impressive array of achievements, all squeezed into just 4½ years in the industry.

Amy Jones Wins Joint MRS Young Researcher of the Year Award
 
 
Lifestyle2CV POV

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?

Many brands and advertisers have been thinking about the over 65yrs with out-of-date stereotypes that bear increasingly little resemblance to the reality. This is a generation who count The Beatles and The Stones as contemporaries, who make up a 1/3 of our population - and have  HUGE spending power.

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?
 
 
2CVSue Hyde

GDPR: The Cool to Creepy Scale

Blood curdling screams fill the air and anxious, pale, ghostlike faces look blankly at one another as we stumble fearfully towards the scariest time in the upcoming calendar….

GDPR!

GDPR: The Cool to Creepy Scale
 
 
Behavioural ScienceCat Rebak

How Richard Thaler paved the way for modern-day behavioural science

Last week Richard Thaler won the Nobel prize for his work in behavioural economics, a field that explores how people act in predictably irrational ways. Thaler is the third behavioural scientist to win the prize following Daniel Kahneman (2002) and Robert Shiller (2013). This recognition is well-deserved, and represents yet another sign that the field is important, powerful, and here-to-stay.

Richard Thaler Wins the Nobel Prize!