Here at 2cv, we like to explore...

MediaCaroline Westwood

Piracy in the Modern World – a New Moral Reality

2CV recently conducted a piece of proprietary research into leading edge media behaviours. Rather than focus on a Nat Rep sample, and come back with trends already identified by the industry and in the media, we thought it would be more enlightening to speak to those already at the edge. People doing things a little differently. Those blazing a trail for the rest of us to follow.

Piracy in the Modern World
 
 
 
Media2CV POV

Beyond the Second Screen

Marketers would be forgiven for believing that the long promised on-demand revolution has failed to materialise. But brands must beware of believing that media consumption habits are sitting still. With this in mind, 2CV's experts explain how brands need to get to grips with media fragmentation.

Beyond the Second Screen
 
 
Media2CV POV

The Great Entertainment Opportunity

The forever-recession has created a nation of hyper-connected, always on consumers

The Great Entertainment Opportunity
 
 
Media2CV POV

The Battle for the Living Room

A camera, a telephone, a television, a VCR or even DVD player. Less than a decade ago, all these devices were separate in physicality and in function. Nowadays we instinctively look to one device to fulfil all functions, to communicate, to capture, and to entertain.  This new dynamic not only changes the time frame in which we communicate and consume, it is also revolutionising the space in which we do it.

The Battle for the Living Room
 
 
Media2CV POV

Real time commentary and the media experience

The rapid rise of buzz tracking and social listening tools in the marketing research industry shows the importance placed on consumers' conversations. Out of all industries, media and entertainment brands arguably have the biggest natural advantage over all other brands - constantly updated content.

Real time commentary and the media experience
 
 
 
MediaDoug Edmonds

Entropy and the Digital Economy

Working with companies that want to harness the power of the digital economy in their business model has alerted 2cv to the similarities between this shift in emphasis and entropic processes we are taught in our science lessons at school.  

Entropy and the Digital Economy