Here at 2cv, we like to explore...

Lifestyle2CV POV

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?

Many brands and advertisers have been thinking about the over 65yrs with out-of-date stereotypes that bear increasingly little resemblance to the reality. This is a generation who count The Beatles and The Stones as contemporaries, who make up a 1/3 of our population - and have  HUGE spending power.

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?
 
 
LifestyleSteph Gaydon

2CV Presenting at the 2018 MRS Kids & Youth Conference

In partnership with The Wellcome Trust along with one of the inspiring youth workers that we spoke to in this study, we will present the qualitative findings of a UK-wide exploration of the youth sector landscape and opportunities for using STEM to engage and support vulnerable young people. 

2CV Presenting at the 2018 MRS Kids & Youth Conference
 
 
LifestyleSteph Gaydon

Hands-on Science

How coke bottle rockets and motor-bike maintenance are helping disadvantaged youths.

Hands-on Science
 
 
LifestyleAlice Tillett (1)

The Over-65’s: Sex, Social Media and Start-ups

Imagine someone 65 years and over in your head? Do you have an instant image of a cuddly grandma baking in the kitchen, or a pottering grandpa at home in the greenhouse  or is it more along the lines of someone wistfully looking back and wishing they could relive their youth?

 

While this image can still be true, 'old' people are starting to change, challenge, and re-define, society's stereotype of what it means to be 65 +. Rather than 'ageing' being a dirty word, over 65's are embracing their 'pre-retirement' using their time, energy and money to sexually experiment, become social media celebs, and forge new careers.

The Over-65’s
 
 
LifestyleRuth Noble

Love Island: a new breed of professional training?

As I mourn the end of Love Island, the hottest show of the summer, I'm left wondering what I will do with all my new found spare time. However, far from being purely an exercise in mindless trash TV escapism, there are a few lessons us researchers could learn from the islanders….hear me out.

Love Island: a new breed of professional training?
 
 
 
Lifestyle2CV POV

How to Inspire a Youthquake: Learnings from the UK 2017 General Election

In the five weeks leading up to UK's 2017 general election, 2CV asked 64 16-24 year-olds about the information they had received about the general election. Through on-street interviews, digital ethnographies and an online survey, we explored young people's experiences of the election and which messages resonated with them the most. This is what we've learnt…

How to Inspire a Youthquake
 
 
LifestyleDr Amber Martin-Woodhead

The Luxury Flagship Store: Exclusivity and Experiential Retailing

In recent years, an incredible growing appetite for luxury consumption has arisen in the emerging economies of Brazil, Russia, India and China (the BRIC economies) and more generally in Asia and the Middle East. Luxury retailers are responding to growing demand for their products in emerging markets through dramatic international store-expansion strategies. It is predicted that 85 percent of all new luxury retail stores will be opening in emerging markets over the coming decade.

The Luxury Flagship Store
 
 
Lifestyle2CV POV

When did you last ask yourself, what you can do better to drive growth in your organisation?

In November, Brand Learning will reveal the findings of growth drivers, a global study, which spanned over 900 survey respondents across 42 countries, as well as in-depth interviews with 70 CEOs and business leaders across companies including PepsiCo, Microsoft, Tata, HSBC and Pfizer, revealing the business strategies driving growth amongst the world's leading businesses. Brand Learning brought 2CV on board to help with the analysis of the quantitative element.  With such a broad data set this is one of the more fascinating studies we've worked with and has proved to be a goldmine of insights. 

When did you last ask yourself, what you can do better to drive growth in your organisation?
 
 
LifestyleJess Boize

Top 5 trends from the MRS Luxury Research Conference

At 2CV we make it our business to attend key conferences throughout the year, the most recent being the MRS Luxury Research conference which showcased a whole host of interesting presentations on affluent customers and luxury trends.  It was a brilliant day, full of useful insight that built on our own experience and thoughts within the sector.  Here is a quick summary of 5 key trends discussed at the conference that we think are going to be the most important for the industry over the coming year:

Top 5 trends from the MRS Luxury Research Conference
 
 
 
Lifestyle2CV POV

2CV Invites Seminar 29/10/15 - The Authenticity Challenge

For years, the levels of trust people feel in government, institutions, the media and brands have been declining. Authenticity is now leveraged strategically, tactically and stylistically by brand owners and their marketing agencies in an attempt to make products and services less corporate, more honest, and more real.

2CV Invites: The Authenticity Challenge