Here at 2cv, we like to explore...

Lifestyle2CV POV

“I am more than just rainbows and glitter.” It's time to rethink LGBTQ+ representation in advertising.

An increasing number of people in the UK are identifying as part of the LGBTQ+ community and more than ever before brands are fighting for a share of the £6 billion Pink Pound economy. With this in mind, we spoke to people from the LGBTQ+ and Heterosexual communities around the UK about their opinions on the current representation of the LGBTQ+ community in advertising.­­

“I am more than just rainbows and glitter.”  It's time to rethink LGBTQ+ representation in advertising.
 
 
LifestyleJo Upton

What Does it Mean to be Genuinely Inclusive?

We might not mean to do it, but it is so easy to slip into lazy labelling.  Gay, lesbian, bi-sexual, transgender, over 60's, millennial, Gen Z, physically disabled, blind, deaf, fat, short, thin.  We do it all the time.  And along with those labels comes all sorts of assumptions. We can't help it, we all have a tendency to resort to stereotypes.

What Does it Mean to be Genuinely Inclusive?
 
 
LifestyleRuth Noble

Toys ‘R’ Us: the fall of a giant

The recent announcement that Toys R Us is closing all 100 stores in the UK comes as no shock after previous profit warnings, and the brand joins a growing list of retailers that have failed to thrive of late. Post-mortems often point the finger at economic factors as well as the march of ecommerce, and while both of these are certainly shaping the landscape and changing the rules around how consumers engage with retailers, other brands are managing to forge a more positive route forwards.

 

So what went wrong for Toys R Us and how can other retailers ensure they succeed?

Toys ‘R’ Us: the fall of a giant
 
 
LifestyleHannah Davies

Tackling Mental Health Head On

Mental health issues. Anxiety, Depression, Stress. Think about it for a moment … what things come to mind when we say these words? Is this something that you can identify with, or is it something that 'other' people have? Is it something you just want to avoid talking about, because it's erm … a bit awkward? It's those people that are bit oversensitive or weak, right? 

Tackling Mental Health Head On
 
 
Lifestyle2CV POV

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?

Many brands and advertisers have been thinking about the over 65yrs with out-of-date stereotypes that bear increasingly little resemblance to the reality. This is a generation who count The Beatles and The Stones as contemporaries, who make up a 1/3 of our population - and have  HUGE spending power.

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?
 
 
LifestyleSteph Gaydon

2CV Presenting at the 2018 MRS Kids & Youth Conference

In partnership with The Wellcome Trust along with one of the inspiring youth workers that we spoke to in this study, we will present the qualitative findings of a UK-wide exploration of the youth sector landscape and opportunities for using STEM to engage and support vulnerable young people. 

2CV Presenting at the 2018 MRS Kids & Youth Conference
 
 
LifestyleSteph Gaydon

Hands-on Science

How coke bottle rockets and motor-bike maintenance are helping disadvantaged youths.

Hands-on Science
 
 
LifestyleAlice Tillett (1)

The Over-65’s: Sex, Social Media and Start-ups

Imagine someone 65 years and over in your head? Do you have an instant image of a cuddly grandma baking in the kitchen, or a pottering grandpa at home in the greenhouse  or is it more along the lines of someone wistfully looking back and wishing they could relive their youth?

 

While this image can still be true, 'old' people are starting to change, challenge, and re-define, society's stereotype of what it means to be 65 +. Rather than 'ageing' being a dirty word, over 65's are embracing their 'pre-retirement' using their time, energy and money to sexually experiment, become social media celebs, and forge new careers.

The Over-65’s
 
 
LifestyleRuth Noble

Love Island: a new breed of professional training?

As I mourn the end of Love Island, the hottest show of the summer, I'm left wondering what I will do with all my new found spare time. However, far from being purely an exercise in mindless trash TV escapism, there are a few lessons us researchers could learn from the islanders….hear me out.

Love Island: a new breed of professional training?
 
 
 
Lifestyle2CV POV

How to Inspire a Youthquake: Learnings from the UK 2017 General Election

In the five weeks leading up to UK's 2017 general election, 2CV asked 64 16-24 year-olds about the information they had received about the general election. Through on-street interviews, digital ethnographies and an online survey, we explored young people's experiences of the election and which messages resonated with them the most. This is what we've learnt…

How to Inspire a Youthquake