Here at 2cv, we like to explore...

GamingJack Wilson

The Growing Pains of eSports

Behaviour science, sporting participation and digital psychology are topics that we love at 2CV. Our interests in these areas have led us to conduct research for clients from both the worlds of professional sports (including the NBA, Sport England and the NFL) as well as video gaming (including EA, Activision and Square Enix). It's therefore only natural that we are fascinated by the world of eSports. Although a rapidly expanding and evolving scene, little is known or understood by the vast majority of people outside of the gaming world. In the interest of shedding light on this scene, we did some digging and interviewed some eSports fanatics to learn more about it.

The Growing Pains of eSports
 
 
GamingTom Coombes

Future’s Made of Virtual Reality…?

For so long the preserve of a relatively small and niche technology community, virtual reality gaming now sits on the precipice of the mainstream. The exciting, boundary pushing technology has been the undisputed darling of recent high profile gaming trade fairs (E3, Gamescom etc.). The number of column inches afforded to the recent developments has been staggering. With Time Magazine going so far as to declare that " Virtual reality is about to change the world", it's fair to say that virtual reality has never been taken quite so seriously. 

Future’s Made of Virtual Reality…?
 
 
 
Gaming2CV POV

Gaming as a force for good

It is a startling and somewhat sobering fact that one in four people will be affected by a mental health disorder at some point in their lives, half of which start by the age of 14.

Gaming as a force for good
 
 
GamingJack Wilson

The Power Of Development Narratives

March 13th 2012 saw the end of one of one of the most brilliantly executed crowdsourced funding campaigns in the history of Kickstarter.

The Power Of Development Narratives
 
 
GamingRichard Pickering

$400m in 24 hours is a BIG number

They'll be sitting next to you in your office right now and you may not even know it or think about it. 

$400m in 24 hours is a BIG number
 
 
GamingAlex Nketiah

3 reasons why we love Digital Entertainment

From consumers to creatives, the world is falling in love with gaming. We are too...

3 reasons why we love Digital Entertainment