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Emerging MarketsAmy Jones

2CV Presents TEGA at the AURA ‘Best of the Best’ Conference

In January my colleague Claire Evans and I (Amy Jones) presented at the 'Best of the Best' Aura conferences, heading up to Manchester on the 26th, and back down to London on the 31st. We had been invited, alongside 9 other award winners, to present our research for TEGA (Technology Enabled Girl Ambassadors), a product by Girl Effect, which gained the title of the Market Research Societies' Best Innovation in 2016. 

2CV Presents TEGA at the AURA ‘Best of the Best’ Conference
 
 
Emerging Markets2CV POV

Girl Effect, 2CV and Maido Win the 2016 MRS Best Innovation Award

The 5th December 2016 was another special evening at the annual Market Research Society (MRS) Awards Ceremony, with Girl Effect, 2CV and Maido winning the Best Innovation award for their amazing work on TEGA.  We are incredibly proud of everyone at 2CV that has contributed to the success of TEGA and thrilled to see them receive industry wide recognition. The judges said "We were bowled over by Girl Effect - the project represents innovation on so many levels. By thinking creatively at every turn, the team overcame significant methodological, technical and social challenges to create a research solution which gives thousands of girls worldwide a voice while empowering their peers to become qualified researchers themselves. This really represents what research is all about: championing ordinary people and getting their voices heard." 

Girl Effect, 2CV and Maido Win the 2016 MRS Best Innovation Award
 
 
Emerging MarketsJamie Belnikoff

Wanting to Make a Difference

This is the first in a series of short blogs from Jamie Belnikoff, Associate Director at 2CV, based on his personal experience of running an international development charity Onechild Ghana.

 

Jamie set up Onechild Ghana after volunteering at a vocational school in rural Ghana in 2001.  Initially set up to make a difference to one child at a time, the charity now works with vocational schools in rural Ghana and helps some of the world's poorest children get an education.  Onechild Ghana is run by volunteers and works with these schools to help them grow in terms of student numbers and to become self-sustaining - by supporting projects that encourage income-generation.  For example: the charity has built hostels so that girls can attend school and has also set up bread-making courses in schools where no bread is available to buy locally. 

Wanting to Make a Difference
 
 
Emerging MarketsJack Wilson

The Chinese Music Consumption Landscape

As part of a recent research project on Chinese luxury consumption, I was able to gain a lot of contextual understanding of the state of the Chinese music market. Although not all of what I learnt was directly relevant for the project itself, I learnt a lot about the recent history and current state of Chinese music publishing.

The Chinese Music Consumption Landscape
 
 
Emerging MarketsJames Redden

Where Next for Asian Brands?

It is well documented that Asian brands have struggled to establish their presence on the world stage.

Where Next for Asian Brands?
 
 
Emerging Markets2CV POV

Not Just Catching Up: Why Emerging Markets Companies May Shame the West When It Comes to Social and Environmental Responsibility

We're always interested when developing markets move ahead of their 'developed' market counterparts. From technology to beauty to banking this is starting to happen more and more, as companies and individuals in emerging markets make breakthrough innovations, and open up unexpected paths that western rivals are yet to explore.  Recently we have started to see this pattern in a new field, as emerging market companies take an increasingly progressive approach to environmental and social responsibility. Rather than tacking on 'CSR' to the end of their business strategy, as many developed market companies are wont to do, they are making social responsibility integral to their businesses and seeing it increasingly as a route to competitive advantage.

Not Just Catching Up:  Why Emerging Markets Companies May Shame the West When It Comes to Social and Environmental Responsibility