Here at 2cv, we like to explore...
The phrase 'digital natives' was coined by Mark Prensky, an author and educational expert, back in 2001.
"Digital Natives: students today are all 'native speakers' of the digital language of computers, video games and the Internet…Those of us who were not born into the digital world but have, at some later point in our lives, become fascinated by and adopted many or most aspects of the new technology are, and always will be compared to them, Digital Immigrants." Marc Prensky, 2001.
Prensky has his detractors - there are many articles available that dismiss this terminology as overly simplistic, caricatured or simply irrelevant, but even a brief flick through YouTube demonstrates why the post-millennial generation should be considered the first true digital natives.
2CV Invites seminar 19/03/15 - Taking it Offline: The Importance of the Real World for Connected Youth
In the next 2CV Invites seminar, our youth specialists will explore what it really means to grow up as the world's first digital natives. We discuss how understanding their offline world is the first step to making sense of the amplified, fast-paced and increasingly personalised online worlds they inhabit.
Xiaomi is a brand most (outside of Asia at least) wouldn't have known about a year or 2 ago - since launching its first smartphone in 2011, the Chinese company has risen to become the 3rd largest smartphone maker in the world in terms of market share, behind Apple and Samsung. Its success has been built on a value-for-money proposition, with its revenue primarily being generated in its home country, with little presence in Western markets (e.g. it's not in the US yet).
In our recent survey exploring the Joy of Tech, we asked respondents to let us know what their favourite technology was. Not surprisingly, the answers were almost exclusively smartphones and laptops. But why do people love their smartphones so much more than technologies such as washing machines and dishwashers which we are nevertheless highly dependent on?
New technological advances and product launches seem to be reported almost on a daily basis. But what is the consumer appetite for these developments? In the latest 2CV Invites seminar, Alex Nketiah and Adam Short - Joint Heads of our Technology & Entertainment practice - will be presenting the findings of a recent study we conducted to understand implicit and explicit relationships to technology.The main findings from this research were recently the subject of a webcast hosted by Brand Republic.
Google buy Nest labs for $3.2 billion dollars, a company that makes smoke alarms and thermostats. The CES (Consumer Electronics Show) 2014 was awash with wearable smart technology… Virgin Atlantic staff are trialling Google Glass... something is certainly afoot.
- Behaviour Change
- Behaviour Science
- Buzz Monitoring
- Buzz Tracking
- Digital Natives
- Gender stereotypes
- Generation Z
- Health and Wellness
- Opening Ceremony
- Social Media
- Virtual Reality