What We Think

Six ways to harness the human face of big data

Big data is poised to become the defining marketing theme of the next decade. 2CV's experts reveal how marketers can move beyond the hype to capitalise better on the true potential of this trend.

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Range Optimisation: the pros and cons of TURF analysis

Today the choice for consumers in any category is big and getting bigger. Choice drives competition and growth but over the past decade behavioural scientists have found that too much choice can be detrimental to consumer purchase.

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Profit is your goal, evolutionary biology is our method

In all probability your brand's next marketing campaign will be required to hit targets more challenging than ever before. Naturally, in devising this campaign, it would be useful to incorporate hard and objective learning from recent campaigns.

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