Here at 2cv, we like to explore...

Behavioural ScienceJames Redden

The Loyalty Fallacy

Customer loyalty is a common topic in business & marketing - companies aim to increase it, books & conferences are dedicated to the topic, and numerous agencies sell products that are supposed to improve it.  This behaviour is based on the enduring philosophy that extracting more from existing customers is easier (and more profitable) than winning new customers.

The Loyalty Fallacy
 
 
Behavioural ScienceJames Redden

Using Behaviour Science for Brand Growth

We are not rational, value-maximizing beings.  Instead, emotion and mental short-cuts drive our behaviour and decision-making. 

 
 
Behavioural ScienceMichael Murphy

What an absolute VARce: the behaviour science of VAR in the World Cup

You'd have to be an technophobic hermit to have missed the fact that there is a World Cup going on. This quadrennial football feast is a spectacle unrivalled in terms of global audiences with this year's tournament expected to reach nearly half the world's population. 

What an absolute VARce: the behaviour science of VAR in the World Cup
 
 
Behavioural ScienceJamie Belnikoff

How can my charity attract younger audiences?

With Volunteers' Week fast approaching (1 - 7 June), it's an ideal time for charities to think about how they work with their volunteers.  On 5 June, Volunteers' Week will focus on young volunteers and we've dedicated this post to understanding how charities can better attract and engage younger people.  This is the second in a short series of blogs from Jamie Belnikoff, Associate Director at 2CV and is based on his personal experience of running an international development charity, Onechild Ghana.    

How can my charity attract younger audiences?
 
 
Behavioural ScienceCat Rebak

How Richard Thaler paved the way for modern-day behavioural science

Last week Richard Thaler won the Nobel prize for his work in behavioural economics, a field that explores how people act in predictably irrational ways. Thaler is the third behavioural scientist to win the prize following Daniel Kahneman (2002) and Robert Shiller (2013). This recognition is well-deserved, and represents yet another sign that the field is important, powerful, and here-to-stay.

Richard Thaler Wins the Nobel Prize!
 
 
Behavioural ScienceChloe De Schryver

Beyond Face Value: Why Faces Matter

We are all guilty of this. Our friend comes back from a first date and our first impulse is to ask, "Show me a picture!"

 

No matter how much our friend tells us about their date's charity work and their adorable pet poodle, we feel that, until we have seen their face, we do not really have valuable insight into their character. 

Beyond Face Value
 
 
Behavioural ScienceJane Goldthorpe

‘The mind is flat’ - learnings from Warwick University’s online course

Do our minds have hidden depths? Or do we make things up as we go along? What really influences behaviour?  At 2CV we're always exploring questions like this. Some members of 2CV have recently completed an online course taught by the controversial Nick Chater, Professor at Warwick Business School - he argues that the mental depths that many of us think shape our behaviour are an illusion; in reality, 'the mind is flat'.

The Mind is Flat
 
 
Behavioural ScienceCat Rebak

Should we really be focusing on user experience? The case for UM over UX design

The term 'user experience' has become a buzzword in recent years. Companies have realised that the critical moments when their users interact with their products and services are key to success. And they're right thinking that experiences are important. But behavioural science suggests that it's memory - not experience - that really counts.

Should we really be focusing on user experience?
 
 
Behavioural ScienceCat Rebak

The art of pre-suasion: why controlling the moment before your message matters

When it comes to persuasion - whether you're trying to write a killer pitch, or improve the copy of your ad campaign - we all know that what you say is important. However, according to Robert Cialdini, one of the world's leading expert on the psychology of influence, if you haven't paid attention the background context in which the message is received, you're doing yourself a disservice. 

The Art of Pre-suasion
 
 
Behavioural ScienceKat Jennings

Six Reasons Why 2CV Loves Advent Running

For our second year 2CV is doing Advent Running. The challenge is simple - to run every day between 1st and 24th December for a minimum of 15 minutes*. It doesn't matter where or when you do it, or whether it's an all out sprint or your first attempts at a walk-jog programme like Couch to 5K. It just matters that you do it every day. It's a good example of a behaviour change challenge for a number of reasons.

 

*Some Advent challenges set this at 30 minutes, or a mile, but we prefer the smaller target of 15 minutes (because we believe in starting small).

Six Reasons Why 2CV Loves Advent Running