Here at 2cv, we like to explore...
For our second year 2CV is doing Advent Running. The challenge is simple - to run every day between 1st and 24th December for a minimum of 15 minutes*. It doesn't matter where or when you do it, or whether it's an all out sprint or your first attempts at a walk-jog programme like Couch to 5K. It just matters that you do it every day. It's a good example of a behaviour change challenge for a number of reasons.
*Some Advent challenges set this at 30 minutes, or a mile, but we prefer the smaller target of 15 minutes (because we believe in starting small).
How happy are the younger generation? What makes them happy? What does the mental state of millennials mean for the UK as they teeter on the brink of adulthood?
Today's young people are the future of charity
support. 2CV's Social Practice, inspired by numerous recent
reports claiming young people today are the unhappiest they've ever
been, wanted to look at the truth behind the headlines.
Building on the latest thinking in happiness research and drawing
on some of our newest, most innovative qual and quant methodologies
we conducted our own research to understand the mental states and
moods of young people.
Over recent years going green has hit the mainstream. We read about the melting ice caps in the papers, see ever-increasing numbers of natural disasters on the news, and hear the likes of Leonardo DiCaprio claiming "Global warming is not only the number one environmental challenge we face today, but one of the most important issues facing all of humanity". Watch Dr Seuss' The Lorax and you will see how "green" has become embedded in pop culture; even among the young.
The start of 2016 saw numerous headlines claiming young people today are the unhappiest they've ever been. 2CV's Social Practice decided it was time to conduct our own bespoke research to look at the truth behind these claims and find out from young people themselves how happy they are. Using our most innovative qual and quant methodologies paired with new digital techniques we were able to capture key aspects of young peoples' lives and happiness, as and when they happened.
How happy are today's young people? What makes them happy? What does the mental state of millennials mean for the UK as they teeter on the brink of adulthood?
We all try to 'do our bit' to live in a green, ethical and socially responsible way. We cycle or walk to work rather than taking our cars, which reduces the detrimental impact of fumes on the environment. We buy local, organic, fair trade food which protects local producers and decreases our carbon footprint, and limit our energy consumption which lessens the drain on our natural resources.
A good advert can be magical; it can make you smile and warm your heart. But when trying to change behaviours that have serious outcomes - such as smoking, violence or unsafe and careless road use behaviours, there is temptation to take a more somber approach.
The 7th December 2015 marked another successful night at the annual Market Research Society (MRS) Awards Ceremony, with TfL, ORC International and 2CV winning the prestigious Insight Management award. This is a fantastic result for the team who have worked in partnership with TfL and ORC International to deliver a programme of research activities that delve deep into the heart of customer experiences on London buses. The judges said "We felt like a lot of big steps had been made at managerial level thanks to this research. This, combined with the amount of collaboration achieved in such a complex organisation, made it a clear winner."
There are a host of scary statistics floating around relating to the state of the nation's waistline. We can already see that 67% of men and 57% of women in the UK are overweight or obese, and among children this figure is 26% of boys and 29% of girls. We are at a point where a greater proportion of the adult population in the UK is overweight than a healthy weight. Whilst the issue is clear, the solution is a little murkier.
If you want your ad to have an impact, make it emotional.
- Behaviour Change
- Behaviour Science
- Buzz Monitoring
- Buzz Tracking
- Digital Natives
- Gender stereotypes
- Generation Z
- Health and Wellness
- Opening Ceremony
- Social Media
- Virtual Reality