Here at 2cv, we like to explore...
When it comes to persuasion - whether you're trying to write a killer pitch, or improve the copy of your ad campaign - we all know that what you say is important. However, according to Robert Cialdini, one of the world's leading expert on the psychology of influence, if you haven't paid attention the background context in which the message is received, you're doing yourself a disservice.
At 2CV we like to keep abreast of the latest trends in sectors that excite us, attending key conferences throughout the year. This February we were lucky enough to attend the Mobile World Congress (MWC) - an essential for anyone interested in mobile and technology. MWC is a huge conference in Barcelona run by our clients, the GSMA and the programme was packed full of interesting people, ideas and innovations. We left thoroughly inspired and can't wait to go again next year! In the meantime, here is a quick summary of our top tech trends/highlights from the conference.
In January my colleague Claire Evans and I (Amy Jones) presented at the 'Best of the Best' Aura conferences, heading up to Manchester on the 26th, and back down to London on the 31st. We had been invited, alongside 9 other award winners, to present our research for TEGA (Technology Enabled Girl Ambassadors), a product by Girl Effect, which gained the title of the Market Research Societies' Best Innovation in 2016.
"Market Research….do you stand on the street with a clipboard?"
Errr…..no. But we do work with the best brands, charities and organisations out there to help improve their products and services. From beauty to gaming, sports to booze, technology to international development we have an awesome array of clients with interesting ideas for us to evaluate or problems for us to solve.
Before starting at 2CV, I did not know what to expect. At best, I hoped I might gain an insight into how both qualitative and quantitative research works, and at worst I might be twiddling my thumbs and occasionally making coffee for people. Thankfully, my expectations were surpassed so I would like to share what an average day during my 6 weeks internship looked like.
The 5th December 2016 was another special evening at the annual Market Research Society (MRS) Awards Ceremony, with Girl Effect, 2CV and Maido winning the Best Innovation award for their amazing work on TEGA. We are incredibly proud of everyone at 2CV that has contributed to the success of TEGA and thrilled to see them receive industry wide recognition. The judges said "We were bowled over by Girl Effect - the project represents innovation on so many levels. By thinking creatively at every turn, the team overcame significant methodological, technical and social challenges to create a research solution which gives thousands of girls worldwide a voice while empowering their peers to become qualified researchers themselves. This really represents what research is all about: championing ordinary people and getting their voices heard."
For our second year 2CV is doing Advent Running. The challenge is simple - to run every day between 1st and 24th December for a minimum of 15 minutes*. It doesn't matter where or when you do it, or whether it's an all out sprint or your first attempts at a walk-jog programme like Couch to 5K. It just matters that you do it every day. It's a good example of a behaviour change challenge for a number of reasons.
*Some Advent challenges set this at 30 minutes, or a mile, but we prefer the smaller target of 15 minutes (because we believe in starting small).
How happy are the younger generation? What makes them happy? What does the mental state of millennials mean for the UK as they teeter on the brink of adulthood?
Today's young people are the future of charity
support. 2CV's Social Practice, inspired by numerous recent
reports claiming young people today are the unhappiest they've ever
been, wanted to look at the truth behind the headlines.
Building on the latest thinking in happiness research and drawing
on some of our newest, most innovative qual and quant methodologies
we conducted our own research to understand the mental states and
moods of young people.
Over recent years going green has hit the mainstream. We read about the melting ice caps in the papers, see ever-increasing numbers of natural disasters on the news, and hear the likes of Leonardo DiCaprio claiming "Global warming is not only the number one environmental challenge we face today, but one of the most important issues facing all of humanity". Watch Dr Seuss' The Lorax and you will see how "green" has become embedded in pop culture; even among the young.
This is the first in a series of short blogs from Jamie Belnikoff, Associate Director at 2CV, based on his personal experience of running an international development charity Onechild Ghana.
Jamie set up Onechild Ghana after volunteering at a vocational school in rural Ghana in 2001. Initially set up to make a difference to one child at a time, the charity now works with vocational schools in rural Ghana and helps some of the world's poorest children get an education. Onechild Ghana is run by volunteers and works with these schools to help them grow in terms of student numbers and to become self-sustaining - by supporting projects that encourage income-generation. For example: the charity has built hostels so that girls can attend school and has also set up bread-making courses in schools where no bread is available to buy locally.
- Behaviour Change
- Behaviour Science
- Buzz Monitoring
- Buzz Tracking
- Digital Natives
- Gender stereotypes
- Generation Z
- Health and Wellness
- Opening Ceremony
- Social Media
- Virtual Reality