Here at 2cv, we like to explore...

Behavioural ScienceJames Redden

The Loyalty Fallacy

Customer loyalty is a common topic in business & marketing - companies aim to increase it, books & conferences are dedicated to the topic, and numerous agencies sell products that are supposed to improve it.  This behaviour is based on the enduring philosophy that extracting more from existing customers is easier (and more profitable) than winning new customers.

The Loyalty Fallacy
 
 
2CV2CV POV

2CV Seminar - 20/11/18: What does Gen Z really meme?

A closer look at the media and entertainment needs and behaviours of Gen Z.

2CV Invites: What does Gen Z really meme?
 
 
Life2CV POV

It’s Time for Genuine Representation

As many brands increasingly strive to be more inclusive, members of the LGBTQ+ community are arguably more visible in advertising than ever before. We set out to ask members of the community itself how they feel about their current representation, and to find out what brands can do to ensure they genuinely represent in their advertising.

 
 
Behavioural ScienceJames Redden

Using Behaviour Science for Brand Growth

We are not rational, value-maximizing beings.  Instead, emotion and mental short-cuts drive our behaviour and decision-making. 

 
 
Lifestyle2CV POV

“I am more than just rainbows and glitter.” It's time to rethink LGBTQ+ representation in advertising.

An increasing number of people in the UK are identifying as part of the LGBTQ+ community and more than ever before brands are fighting for a share of the £6 billion Pink Pound economy. With this in mind, we spoke to people from the LGBTQ+ and Heterosexual communities around the UK about their opinions on the current representation of the LGBTQ+ community in advertising.­­

“I am more than just rainbows and glitter.”  It's time to rethink LGBTQ+ representation in advertising.
 
 
Behavioural ScienceMichael Murphy

What an absolute VARce: the behaviour science of VAR in the World Cup

You'd have to be an technophobic hermit to have missed the fact that there is a World Cup going on. This quadrennial football feast is a spectacle unrivalled in terms of global audiences with this year's tournament expected to reach nearly half the world's population. 

What an absolute VARce: the behaviour science of VAR in the World Cup
 
 
LifestyleJo Upton

What Does it Mean to be Genuinely Inclusive?

We might not mean to do it, but it is so easy to slip into lazy labelling.  Gay, lesbian, bi-sexual, transgender, over 60's, millennial, Gen Z, physically disabled, blind, deaf, fat, short, thin.  We do it all the time.  And along with those labels comes all sorts of assumptions. We can't help it, we all have a tendency to resort to stereotypes.

What Does it Mean to be Genuinely Inclusive?
 
 
2CV2CV POV

Unicef, Open and 2CV win ‘Most Powerful Insight using Data Analysis’ at the 2018 Insight in Fundraising Awards

2CV are proud to announce our recent win with Unicef and Open Creates at the annual Insight in Fundraising Awards.  We were thrilled to be shortlisted for this award with five other exceptional nominees, all of whom do phenomenal work in the charity sector. This win is a great achievement for our Social Practice who have been steadily building up their expertise in the charity sector for the past 10 years.

Unicef, Open and 2CV win ‘Most Powerful Insight using Data Analysis’ Award
 
 
GamingPaul Williams

Sizzle and Steak: What every marketing team can learn from E3 2018

It's the most wonderful time of the year. Running since 1995, the annual Electronics Entertainment Expo (E3) has become a bit like Christmas - every year the global gaming community buzz about what surprises will be revealed, and maybe, just maybe, that one game you always dreamed of might finally become a reality.

Sizzle and Steak
 
 
Behavioural ScienceJamie Belnikoff

How can my charity attract younger audiences?

With Volunteers' Week fast approaching (1 - 7 June), it's an ideal time for charities to think about how they work with their volunteers.  On 5 June, Volunteers' Week will focus on young volunteers and we've dedicated this post to understanding how charities can better attract and engage younger people.  This is the second in a short series of blogs from Jamie Belnikoff, Associate Director at 2CV and is based on his personal experience of running an international development charity, Onechild Ghana.    

How can my charity attract younger audiences?