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2CV

Consumer Response to COVID-19 Part 2

In light of the dramatic changes to our lives responding to the covid-19 pandemic, we are asking people across the globe to share their stories in a series of selfie videos. Helping both us and our clients keep tabs on the rapid pace of change and consumer response. 

 

Our second instalment in our miniseries asks 2CV staff what their current concerns are around COVID-19 - and more importantly, what is providing support and relief at this time.

 
 
2CVAntonia Cheese

Consumer response to COVID-19 Part 1

In light of the dramatic changes to our lives responding to the covid-19 pandemic, we are asking people across the globe to share their stories in a series of selfie videos. Helping both us and our clients keep tabs on the rapid pace of change and consumer response. 

 
 
LifeEllie Gould

Empathy and kindness: responding to COVID-19

As 2CVers in London gathered to watch the Prime Minister's speech just last Monday (though that feels like an age ago now), it became clear we are living in unprecedented times. A sense of a need to respond, coupled with the uncertainty of exactly how to respond, has left many of us struggling to know how to rearrange our lives to fit this new reality.

Empathy and kindness: responding to COVID-19
 
 
LifeAbi P

An important message from our charity partner

Our charity partner, Single Homeless Project (SHP), are working hard to protect the most vulnerable in London and especially at this time. We wholeheartedly support them whenever we can and wherever we are so we'd like to share this important message.

How to support the homeless during the global pandemic of COVID-19
 
 
Data ScienceAbi P

Is data the gentle nudge we need to inspire, and maintain, positive behaviour change?

In a notification-heavy, always on, technology driven world, emails and communications from brands can easily be missed amidst the chaos of jam-packed inboxes, social media feeds and the general buzz of our phones…

 

Recently, we at 2CV have been reflecting on the refreshing way some brands use our personal data to cut through and perhaps more importantly, how it can be highly effective in encouraging positive behaviour change. Fitness and sustainability are just two areas where organisations are cleverly analysing our personal data and giving it back to us to promote positive changes, respectively championing individual, and wider societal, goals.

 

The data exchange part ii: delivering data analysis back to the source
 
 
Behavioural ScienceJames Redden

Putting the endowment effect to the test: The endowment effect has been shown to apply to capuchin monkeys and great apes, as well as humans in many contexts, but does it apply to a room full of market researchers and marketers?

The endowment effect is a psychological bias that says once we own something, we tend to (irrationally) over-value it. So we find time and time again that there's a gap between what someone is willing to sell something for and what other parties are willing to pay - which can make negotiations and trade more difficult.

 

This effect has been seen in numerous experiments - in one famous example, basketball game ticket holders at a US university were willing to sell their tickets for an average 14 times the price non-holders were willing to pay for them ($2400 versus $175).

Putting the endowment effect to the test
 
 
Data ScienceEllie Gould

Can consumers be loyalised through better transparency and analysis of their own data?

On 5th December, the volume of Google searches for 'Spotify' was 5 times that of the previous day. Why? They'd released their Spotify Wrapped analysis to their users, an annual review of all the tracks, artists and albums that had dominated each subscriber's year in audio. 

 

The data exchange: delivering data analysis back to the source
 
 
LifestyleChelle Watson

The on-going struggle of debt post-Christmas

The Christmas tree is packed away, we've eaten the last portion of turkey, and the Christmas cards have been swept off the mantlepiece. But while many of us move on to our Veganuary diets and new year resolutions, some of us are still dealing with Christmas. For those struggling with debt and trying to make ends meet, Christmas is more than one day a year, it's an ongoing struggle.

Christmas is over?
 
 
DigitalMartin Bradley

What are the key trends that will affect consumers in 2020?

As the sun sets on another year of CES, 2CV help you navigate the myriad of announcements, giving their view on what the major trends will be for 2020. Plus the Tech & Entertainment team have got together to give their list of 'what we're excited about for 2020'!

2CV review CES 2020
 
 
GamingZachary Kemp-Hall

Will this generation of games consoles be the last?

With the rise of streaming services and cross-platform play, Zach Kemp-Hall asks: Are we seeing the end of traditional home console gaming as we know it?

The potential end of console gaming