Here at 2cv, we like to explore...

2CVJames Redden

Does gender matter in start-up investing?

As with everything, the COVID-19 pandemic is expected to dramatically alter the start-up landscape globally. On the one hand, the massive layoffs will push some skilled people towards entrepreneurship; on the other hand, start-up funding has been hit hard - e.g. Series A+ deals in Asia have dropped by 33% between November 2019 and February 2020, according to Startup Genome. 


Does gender matter in start-up investing?
 
 
Digital

Using digital qualitative methods in the time of COVID-19

While the world remains in varying states of lockdown, 2CV's experience and toolkit of digital methods have risen to the challenge of meeting the needs of our clients. 2CV has been working with digital and online methods for the last 10 years, we have over 150 digital research projects under our belt, for over 60 global clients; we have a clear sense of the benefits (and the drawbacks!) of digital approaches and how best to apply them.

 

Digital approaches are not a 'replacement' for face to face approaches long term, for us, it is always about using the right tool for the job. And right now, when face to face qual is a challenge, digital tools provide a range of solutions we can use to engage participants around the world. 

 

Pressing pause on face to face research and the rise of digital qual
 
 
2CVAntonia Cheese

Webinar: In search of the unicorn marketer

Join us as we unveil results from our work with the WFA on the 'marketer of the future'.

 
 
2CVAntonia Cheese

Webinar: Shaping The Marketer of the Future – An APAC perspective

Join us as we unveil results from our work with the WFA on The Marketer of the Future - The APAC perspective

 
 
DigitalEmily Jackson

Is now the time to re-think our perceptions of digital wellbeing?

With all the dramatic, recent changes and new pressures in our lives, is now the time to re-think digital wellbeing?

 

Across the world, communities have experienced a range of lockdown style restrictions for weeks or even months, complying with their respective governments' advice means many are now 'living' online. After developing my own bit of what can only be called 'screen-based cabin fever', I have been thinking a lot about what my own digital wellbeing now looks like and how I can break free from the screens. So, like many people, I finally bought a bicycle in the hope of spending more time off-screen and finding the freedom to explore beyond my London borough.

Is now the time to re-think our perceptions of digital wellbeing?
 
 
2CV

Consumer Response to COVID-19 Part 6

In light of the dramatic changes to our lives responding to the covid-19 pandemic, we are asking people across the globe to share their stories in a series of selfie videos. Helping both us and our clients keep tabs on the rapid pace of change and consumer response. 

 

Our sixth instalment explores how the crisis is impacting our mental health under a variety of lockdown style restrictions are in place across Europe. 

 
 
LifeAntonia Cheese

The changing face of beauty

In the space of a few months, our day-to-day life has changed beyond recognition. For the Beauty industry, just like every other industry, it has meant an acceleration of some trends and the demise of others. In our latest video, we explore these changes and what it means for Beauty brands.

 

 
 
MediaJack Wilson

Radio killed the Spotify Star: The rise of radio under lockdown

In a surprise to absolutely nobody, lockdown style restrictions across the globe has resulted in a huge upswing in the number of people consuming media. Netflix added 16 million new sign-ups in the first 3 months of this year, while Disney+ has grown to 50 million subscribers in just five months. Video games are also seeing a huge boost, with a sharp increase in Twitch viewership, a big rise in concurrent Steam users or huge sales of the new Animal Crossing game.

 

Somewhat more surprisingly, music streaming is down.

Radio Killed the Spotify Star
 
 
SportMichael Murphy

The sports media landscape post-pandemic: Consumer behaviours may accelerate towards streaming, but sports broadcasting won’t necessarily be quick to follow suit

Like much of the world, professional sport has ground to a halt as the spread of the COVID-19 pandemic has set in. Professional coaches and players were amongst the first, high-profile names to test positive and the Champions League fixture between Atalanta and Valencia has been described as a 'biological bomb' that intensified the spread of the virus in both Italy and Spain.

The Sports Media Landscape post-pandemic
 
 
Life2CV POV

Consumer Response to COVID-19 Part 5

In light of the dramatic changes to our lives responding to the covid-19 pandemic, we are asking people across the globe to share their stories in a series of selfie videos. Helping both us and our clients, keep tabs on the rapid pace of change and consumer response. 

 

Our fifth instalment explores how UK consumers relationship with sport and exercise has changed, and what inspires us to stay active in these challenging circumstances.