Here at 2cv, we like to explore...

GamingAntonia Cheese

New research from 2CV and ProdegeMR looks into the role of Esports in becoming a new driver for revenue in the iGaming industry

London, 17 April 2020: Esports gambling revenue is set to double from $7 billion in 2019 to $14 billion worldwide in 2020, reveals new research from global consumer research agency 2CV and market researcher ProdegeMR, as gamblers seek to shift spend away from other forms of gambling impacted by the worldwide spread of the COVID-19 virus.

PRESS RELEASE:New research from 2CV and ProdegeMR looks into the role of Esports in becoming a new driver for revenue in the iGaming industry
 
 
GamingAntonia Cheese

Indian gamblers turning to esports betting, as COVID-19 drives a shift in gambling spend from physical to digital

21st September 2020: Esports gambling revenue continues to grow, with revenue estimates as high as $1.6 billion by 2023, while new research from global research agency 2CV and ProdegeMR shows a growth spurt during the global pandemic. In the second wave of research first conducted in the UK at the beginning of the pandemic in April, the latest figures from Indian gamblers shows a growing interest in esports betting, with the spread of COVID-19 playing a significant role accelerating this growth.

 

PRESS RELEASE: Esports Gambling: An unlikely alliance to unlock the Indian opportunity
 
 
DigitalEmily Jackson

What does 5G technology mean for your brand’s advertising?

5G is expected to reach 1 billion users after just 3.5 years since its release in 2019 - faster than Facebook and online banking - providing new and exciting opportunities for brands, whilst being mindful of implications. Data privacy is an important issue, but I think it is overshadowing debates around what 5G looks like in practice. With constant connectivity and engagement required to be "smart", it is crucial for brands using 5G technology to strike a balance between "on" and "off". Automating personalised interactions with customers risks coming at the price of genuine brand interaction.

What does 5G technology mean for your brand’s advertising?
 
 
LifeEllie OD

What does Covid-19 mean for a sustainable future?

Covid-19: Sustainability's friend or foe?

A couple of months ago when the world was in its early stages of the pandemic, it felt as though some of the only good news stories available were those about the exceptional effects that an indoor world had on the global environment. With life on pause, there was talk of a reduction in carbon emissions, road traffic drastically reduced and air quality improving across the globe. Not to mention water running clear in Venice, Orcas sighted off the coast of Vancouver and goats wandering into Welsh towns (and a variety of other fake news headlines!).

What does Covid-19 mean for a sustainable future?
 
 
2CV

Segmentation – the good, the bad and the ugly. Top 10 do's and don'ts from the 2CV global hivemind

Segmentation is having a bit of a moment in the limelight right now, and quite rightly so. When done well, segmentations can be one of the most powerful foundations for any business to understand their audience, target them more effectively with the right products, services, and messages to drive much-needed growth. With businesses and consumers, the world over, adapting to recent changes, things are different now and segmentations can help you understand how, where, and why. But most importantly, they can help to pinpoint how businesses can respond and thrive in this 'new normal'.

Segmentation – the good, the bad and the ugly
 
 
GamingZachary Kemp-Hall

Fortnite vs. the world: The dangers of being a disruptor company

In a world where every growing company seems eager to court a 'Disruptor' label, no company seems to be attracting this reputation more at present than Fortnite developers Epic Games. To recap for those who haven't been following an exponentially developing and all-encompassing story within the gaming world; Epic Games' commercial behemoth Fortnite was recently removed from both the Google Play and Apple App stores. This sparked immediate anti-trust lawsuits from Epic Games directed at the tech giants; lawsuits so detailed and quickly delivered, it can safely be assumed Epic had already anticipated the storm that was about to brew.

Fortnite vs. the world: The dangers of being a disruptor company
 
 
MediaMichael Murphy

Ritson’s Monster vs. The Unicorn Marketer

I recently joined Marketing Week's webinar, 'Ritson's monster', in which marketing guru Mark Ritson outlined the 12 traits of his perfect marketer. I was drawn to this, in no small part, by our recent work collaborating with the World Federation of Advertisers exploring similar ideal marketing characteristics. Reassuringly, there are a number of parallels between Ritson's work and our white paper entitled 'The CMO conundrum and the search for the unicorn marketer'. However, there are some differences too, most notably our emphasis on the need to share roles and responsibilities across a team rather than expect one 'unicorn' marketer to possess all the ideal traits.

Ritson’s Monster vs. The Unicorn Marketer
 
 
LifeJess Boize

Improving the shopper experience in home and retail to create stronger customer connections - Lessons from fashion and beauty for home brands and retailers

This week I found myself googling fence paint (Cuprinol "Fresh Rosemary" if you're interested) and I'm weirdly ashamed to admit I was 100% serious. So serious that this morning we got to Homebase for when it opened at 9am to guarantee we didn't miss nabbing two of the five tins left in stock (according to their website the night before, anyway).

Improving the shopper experience in home and retail to create stronger customer connections
 
 
Behavioural ScienceJane Goldthorpe

The psychological principles underpinning the success of Beauty Pie

Beauty Pie, the luxury beauty subscription service, is one of the beauty industry's best-kept secrets. Established in 2016, by Marcia Kilgore (creator of brands such as Bliss and Soap & Glory), it offers products with the ingredients and quality of luxury brands at high street prices. In their own words, they're a 'disruptive, direct-to-consumer luxury beauty brand that is giving the mainstream luxury beauty brands a run for their money'. It's unsurprising this is a successful proposition that many buy into. But great products at great prices are not the only thing keeping women (and men) coming back.

The psychological principles underpinning the success of Beauty Pie