Here at 2cv, we like to explore...
"Market Research….do you stand on the street with a clipboard?"
Errr…..no. But we do work with the best brands, charities and organisations out there to help improve their products and services. From beauty to gaming, sports to booze, technology to international development we have an awesome array of clients with interesting ideas for us to evaluate or problems for us to solve.
Before starting at 2CV, I did not know what to expect. At best, I hoped I might gain an insight into how both qualitative and quantitative research works, and at worst I might be twiddling my thumbs and occasionally making coffee for people. Thankfully, my expectations were surpassed so I would like to share what an average day during my 6 weeks internship looked like.
The 5th December 2016 was another special evening at the annual Market Research Society (MRS) Awards Ceremony, with Girl Effect, 2CV and Maido winning the Best Innovation award for their amazing work on TEGA. We are incredibly proud of everyone at 2CV that has contributed to the success of TEGA and thrilled to see them receive industry wide recognition. The judges said "We were bowled over by Girl Effect - the project represents innovation on so many levels. By thinking creatively at every turn, the team overcame significant methodological, technical and social challenges to create a research solution which gives thousands of girls worldwide a voice while empowering their peers to become qualified researchers themselves. This really represents what research is all about: championing ordinary people and getting their voices heard."
For our second year 2CV is doing Advent Running. The challenge is simple - to run every day between 1st and 24th December for a minimum of 15 minutes*. It doesn't matter where or when you do it, or whether it's an all out sprint or your first attempts at a walk-jog programme like Couch to 5K. It just matters that you do it every day. It's a good example of a behaviour change challenge for a number of reasons.
*Some Advent challenges set this at 30 minutes, or a mile, but we prefer the smaller target of 15 minutes (because we believe in starting small).
How happy are the younger generation? What makes them happy? What does the mental state of millennials mean for the UK as they teeter on the brink of adulthood?
Today's young people are the future of charity
support. 2CV's Social Practice, inspired by numerous recent
reports claiming young people today are the unhappiest they've ever
been, wanted to look at the truth behind the headlines.
Building on the latest thinking in happiness research and drawing
on some of our newest, most innovative qual and quant methodologies
we conducted our own research to understand the mental states and
moods of young people.
Over recent years going green has hit the mainstream. We read about the melting ice caps in the papers, see ever-increasing numbers of natural disasters on the news, and hear the likes of Leonardo DiCaprio claiming "Global warming is not only the number one environmental challenge we face today, but one of the most important issues facing all of humanity". Watch Dr Seuss' The Lorax and you will see how "green" has become embedded in pop culture; even among the young.
This is the first in a series of short blogs from Jamie Belnikoff, Associate Director at 2CV, based on his personal experience of running an international development charity Onechild Ghana.
Jamie set up Onechild Ghana after volunteering at a vocational school in rural Ghana in 2001. Initially set up to make a difference to one child at a time, the charity now works with vocational schools in rural Ghana and helps some of the world's poorest children get an education. Onechild Ghana is run by volunteers and works with these schools to help them grow in terms of student numbers and to become self-sustaining - by supporting projects that encourage income-generation. For example: the charity has built hostels so that girls can attend school and has also set up bread-making courses in schools where no bread is available to buy locally.
The start of 2016 saw numerous headlines claiming young people today are the unhappiest they've ever been. 2CV's Social Practice decided it was time to conduct our own bespoke research to look at the truth behind these claims and find out from young people themselves how happy they are. Using our most innovative qual and quant methodologies paired with new digital techniques we were able to capture key aspects of young peoples' lives and happiness, as and when they happened.
Behaviour science, sporting participation and digital psychology are topics that we love at 2CV. Our interests in these areas have led us to conduct research for clients from both the worlds of professional sports (including the NBA, Sport England and the NFL) as well as video gaming (including EA, Activision and Square Enix). It's therefore only natural that we are fascinated by the world of eSports. Although a rapidly expanding and evolving scene, little is known or understood by the vast majority of people outside of the gaming world. In the interest of shedding light on this scene, we did some digging and interviewed some eSports fanatics to learn more about it.
How happy are today's young people? What makes them happy? What does the mental state of millennials mean for the UK as they teeter on the brink of adulthood?
- Behaviour Change
- Behaviour Science
- Buzz Monitoring
- Buzz Tracking
- Digital Natives
- Gender stereotypes
- Generation Z
- Health and Wellness
- Opening Ceremony
- Social Media
- Virtual Reality