Here at 2cv, we like to explore...

2CV2CV POV

2CV Invites Seminar 17/01/18: How well do you rate in the consumers' GDPR league table?

With a May deadline, GDPR is an increasingly hot topic.  So it's no surprise that we're spoiled for choice when it comes to seminars, lectures and training about what it means for your business.  But what do the people whose data is being protected make of it all?

2CV Invites Seminar 17/01/18: How well do you rate in the consumers' GDPR league table?
 
 
2CV2CV POV

2CV Invites Seminar - Bringing the magic to the mainstream: breaking down adoption barriers for new technologies

Like Alice going through the looking glass or the Pevensies going to Narnia, we too can slip into new exciting worlds - whether that's with a virtual reality headset, augmented reality on our phones, or simply by using our voices to tell technology what to do. There is a sense of wonder and amazement from the British public at the technology now at their disposal.  The time is ripe for us to explore how people feel about today's technology that is creeping into our homes.

2CV Invites: Bringing the magic to the mainstream
 
 
2CV2CV POV

Amy Jones Wins Joint MRS Young Researcher of the Year Award

Another fantastic result at this year's annual MRS Awards, with the wonderful Amy Jones winning joint MRS Young Researcher of the Year Award! We couldn't be prouder of her, she is a shining beacon of what all researchers aspire to be.  Her passion and drive are visible in everything she puts her mind to, and evidenced by an impressive array of achievements, all squeezed into just 4½ years in the industry.

Amy Jones Wins Joint MRS Young Researcher of the Year Award
 
 
Lifestyle2CV POV

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?

Many brands and advertisers have been thinking about the over 65yrs with out-of-date stereotypes that bear increasingly little resemblance to the reality. This is a generation who count The Beatles and The Stones as contemporaries, who make up a 1/3 of our population - and have  HUGE spending power.

2CV Invites Seminar 8th Nov '17: Is Your Brand Ageist?
 
 
2CVSue Hyde

GDPR: The Cool to Creepy Scale

Blood curdling screams fill the air and anxious, pale, ghostlike faces look blankly at one another as we stumble fearfully towards the scariest time in the upcoming calendar….

GDPR!

GDPR: The Cool to Creepy Scale
 
 
Behavioural ScienceCat Rebak

How Richard Thaler paved the way for modern-day behavioural science

Last week Richard Thaler won the Nobel prize for his work in behavioural economics, a field that explores how people act in predictably irrational ways. Thaler is the third behavioural scientist to win the prize following Daniel Kahneman (2002) and Robert Shiller (2013). This recognition is well-deserved, and represents yet another sign that the field is important, powerful, and here-to-stay.

Richard Thaler Wins the Nobel Prize!
 
 
2CVDan Christmas

2CV’s Commitment to the General Data Protection Regulation (GDPR)

2CV will comply with applicable GDPR regulations as a data processor and controller when they take effect on 25th May 2018. In conjunction with our clients and our partners, we are currently working through the requirements to understand how they will impact on our business.

2CV’s Commitment to the General Data Protection Regulation (GDPR)
 
 
2CV2CV POV

The Great Debate: Part 2

Continuing from my report on the Byron Sharp/Mark Riston debate at the Festival of Marketing, which you can find here.

 

Sharp and Ritson may have successfully publicised their ongoing feud with the debate, but the question that wasn't settled is: who is right?

The Great Debate: Part 2
 
 
LifestyleSteph Gaydon

2CV Presenting at the 2018 MRS Kids & Youth Conference

In partnership with The Wellcome Trust along with one of the inspiring youth workers that we spoke to in this study, we will present the qualitative findings of a UK-wide exploration of the youth sector landscape and opportunities for using STEM to engage and support vulnerable young people. 

2CV Presenting at the 2018 MRS Kids & Youth Conference
 
 
2CV2CV POV

2CV Shortlisted for Two MRS Awards

It's with great pleasure and pride that we announce 2CV have been shortlisted for two MRS awards this year - Public Policy/Social Research in partnership with TfL, and the wonderful Amy Jones is up for Young Researcher of the Year.

2CV Shortlisted for Two MRS Awards