Here at 2cv, we like to explore...

Behavioural ScienceJane Goldthorpe

‘The mind is flat’ - learnings from Warwick University’s online course

Do our minds have hidden depths? Or do we make things up as we go along? What really influences behaviour?  At 2CV we're always exploring questions like this. Some members of 2CV have recently completed an online course taught by the controversial Nick Chater, Professor at Warwick Business School - he argues that the mental depths that many of us think shape our behaviour are an illusion; in reality, 'the mind is flat'.

The Mind is Flat
 
 
Behavioural ScienceCat Rebak

Should we really be focusing on user experience? The case for UM over UX design

The term 'user experience' has become a buzzword in recent years. Companies have realised that the critical moments when their users interact with their products and services are key to success. And they're right thinking that experiences are important. But behavioural science suggests that it's memory - not experience - that really counts.

Should we really be focusing on user experience?
 
 
Behavioural ScienceCat Rebak

The art of pre-suasion: why controlling the moment before your message matters

When it comes to persuasion - whether you're trying to write a killer pitch, or improve the copy of your ad campaign - we all know that what you say is important. However, according to Robert Cialdini, one of the world's leading expert on the psychology of influence, if you haven't paid attention the background context in which the message is received, you're doing yourself a disservice. 

The Art of Pre-suasion
 
 
DigitalLani Jacobs

Highlights from the Mobile World Congress 2017

At 2CV we like to keep abreast of the latest trends in sectors that excite us, attending key conferences throughout the year.  This February we were lucky enough to attend the Mobile World Congress (MWC) - an essential for anyone interested in mobile and technology. MWC is a huge conference in Barcelona run by our clients, the GSMA and the programme was packed full of interesting people, ideas and innovations. We left thoroughly inspired and can't wait to go again next year! In the meantime, here is a quick summary of our top tech trends/highlights from the conference. 

Highlights from the Mobile World Congress 2017
 
 
Emerging MarketsAmy Jones

2CV Presents TEGA at the AURA ‘Best of the Best’ Conference

In January my colleague Claire Evans and I (Amy Jones) presented at the 'Best of the Best' Aura conferences, heading up to Manchester on the 26th, and back down to London on the 31st. We had been invited, alongside 9 other award winners, to present our research for TEGA (Technology Enabled Girl Ambassadors), a product by Girl Effect, which gained the title of the Market Research Societies' Best Innovation in 2016. 

2CV Presents TEGA at the AURA ‘Best of the Best’ Conference
 
 
2CV2CV POV

Grads wanted for paid internship in award winning London research agency

"Market Research….do you stand on the street with a clipboard?"

 

Errr…..no. But we do work with the best brands, charities and organisations out there to help improve their products and services. From beauty to gaming, sports to booze, technology to international development we have an awesome array of clients with interesting ideas for us to evaluate or problems for us to solve. 

Grads wanted for paid internship in award winning London research agency
 
 
2CVSophie Hopson

A Day in the Life of a 2CV Intern

Before starting at 2CV, I did not know what to expect. At best, I hoped I might gain an insight into how both qualitative and quantitative research works, and at worst I might be twiddling my thumbs and occasionally making coffee for people. Thankfully, my expectations were surpassed so I would like to share what an average day during my 6 weeks internship looked like.  

A Day in the Life of a 2CV Intern
 
 
Emerging Markets2CV POV

Girl Effect, 2CV and Maido Win the 2016 MRS Best Innovation Award

The 5th December 2016 was another special evening at the annual Market Research Society (MRS) Awards Ceremony, with Girl Effect, 2CV and Maido winning the Best Innovation award for their amazing work on TEGA.  We are incredibly proud of everyone at 2CV that has contributed to the success of TEGA and thrilled to see them receive industry wide recognition. The judges said "We were bowled over by Girl Effect - the project represents innovation on so many levels. By thinking creatively at every turn, the team overcame significant methodological, technical and social challenges to create a research solution which gives thousands of girls worldwide a voice while empowering their peers to become qualified researchers themselves. This really represents what research is all about: championing ordinary people and getting their voices heard." 

Girl Effect, 2CV and Maido Win the 2016 MRS Best Innovation Award
 
 
Behavioural ScienceKat Jennings

Six Reasons Why 2CV Loves Advent Running

For our second year 2CV is doing Advent Running. The challenge is simple - to run every day between 1st and 24th December for a minimum of 15 minutes*. It doesn't matter where or when you do it, or whether it's an all out sprint or your first attempts at a walk-jog programme like Couch to 5K. It just matters that you do it every day. It's a good example of a behaviour change challenge for a number of reasons.

 

*Some Advent challenges set this at 30 minutes, or a mile, but we prefer the smaller target of 15 minutes (because we believe in starting small).

Six Reasons Why 2CV Loves Advent Running
 
 
Behavioural Science2CV POV

2CV Invites Seminar: Young People, Happiness and Charities

How happy are the younger generation?  What makes them happy?  What does the mental state of millennials mean for the UK as they teeter on the brink of adulthood? 


Today's young people are the future of charity support.  2CV's Social Practice, inspired by numerous recent reports claiming young people today are the unhappiest they've ever been, wanted to look at the truth behind the headlines.  Building on the latest thinking in happiness research and drawing on some of our newest, most innovative qual and quant methodologies we conducted our own research to understand the mental states and moods of young people.

2CV Invites Seminar: Young People, Happiness and Charities