Tech & Entertainment

2CV’s T&E practice is fueled by researchers dedicated to understanding disruptive moments and technologies; with experts in London, LA, San Francisco & Singapore we’re close to the heart of creativity and innovation in Media, Technology and Gaming

We Cover Every Angle

For over three decades we have explored and evaluated the shifting technology landscape. We believe that technological progress needs to be grounded in peoples’ genuine needs, not simply new tech for new tech’s sake. So while new ‘things’ do matter, they must be grounded in the ‘human’ – the immutable nature of how something makes our lives better

Our research covers a plethora of angles - from hardware and software through to content, media, entertainment, betting and telecommunications, giving us a holistic understanding of the highly interdependent digital world. This allows us to identify opportunities for our clients through deep category and user understanding – to enable our clients to make their mark

Gaming

We’re proud to work with almost all of the world's leading gaming brands, covering every angle from title development through to hardware and esports betting. We’ve been a part of the industry's evolution from physical discs to digital, from 1st gen consoles to cloud, and would love to help other brands thrive in this dynamic industry

Media & Entertainment

The pace of change is also fast in media and our team reacts accordingly. We’ve understood the impact of paywalls, consumer behavior when it comes to subscriptions, the emotional attachment (or otherwise) of hard copies and how quickly families can start talking to a machine… let us help you unravel the next big thing that will affect your category

Technology

Technology is fueling more and more of our every day lives. From the apps which make our lives easier, to the systems which make us want to interact with them for longer, getting your product/service to be easy & intuitive to use is key… we can unlock these opportunities for you

We Have Helped Clients:

Make The Best Stuff

Fueling the most exciting concept development: Market scoping; Sizing and Segmentation; Trends analysis and inspiration

Make Stuff Better

Helping the best possible proposition development and refinement: feature-set optimization; play-testing

Make Stuff Go

Helping launch big and learning how to do it better next time: positioning and creative development; launch review and 'WTF happened?' analysis

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