It all starts with a question
Whatever the question, our expert teams work with you to uncover those powerful ‘so what’ insights. But we don’t end there. We are in it for the long haul; we’ll use the insights to understand ‘what’s next’ for you and your business, so you can reach your goals and ultimately, make your mark
With the end goal in mind
We bring together the best of the best from across our teams, specialisms and the globe to design an approach tailored to our clients
Our solutions are wide, varied, continuously evolving and too long to list. From the tried and tested traditional qualitative or quantitative techniques to the latest innovative approaches our team will ensure the optimal solution is created for you. No ‘off the shelf’ solutions here…
Questions about our methodology?
Using the best tech can offer
We have a whole team dedicated to exploring and leveraging the latest and greatest digital technology solutions for research. Pioneering in this space, we have over a decade of experience and hundreds of successful projects under our belts
With bespoke platforms created for digital discussions and diaries giving us in the moment insight to moments that matter. Social listening, digital behavior tracking and AI powered tools to explore vast data sets quickly. We cherry pick the best tool to supercharge our insights
Acknowledging human limitations
Any good researcher worth their salt will tell you there’s a real gap between what people say and what people do. That’s because most of our decision making is automatic, subconscious and isn’t always easy to uncover or articulate
What Does This Mean For Research?
Well, it means we need to work that little bit harder! All our work uses a range of behavior science tools and thinking designed to look ‘behind the scenes’. Unlocking hidden factors that have a powerful effect on decision making and behavior. Not only does this guarantee bigger, better insights for our clients, but we can also map strategies for powerful behavior change
Making connections in complexity
With commercial analysts in house, delving through complex and multi sourced data sets is second nature
Whether it’s primary data from our research, online data from the web and social media, sales or behavioral data. Sometimes, one data source just isn’t enough to give us the holistic, view we need. So we use the latest data fusion techniques and smart analytics tools to find simplicity in complexity
We make those hidden connections within data, others miss. Uncover insightful gems and translate them into tools our clients use to make their mark
Let’s face it, data and research in what ever form can be difficult to understand and overwhelming, so how on earth are you going to use it?
That’s why we have a team dedicated to making the complexities of what we do, how we do it and what you need to do with it easy
Working with researchers throughout any project, our creative services team present key insights in the form of engaging, digestible and sharable content. So you can socialize insights to your internal stakeholders and inspire real action
Nothing brings insights to life and inspires action like hearing it direct from your consumers. We distill insights into audio podcasts, create authentic and raw ethnographic videos and produce polished broadcast-quality documentaries to socialize insights
Adding emphasis to land important insights, we grab viewers’ attention with motion graphics in insight presentations, add 2D animation to graphs or images and use professional 3D animation in project videos
Avoiding information overload with a picture that’s worth a thousand words, we simplify complex ideas and vast amounts of data into infographics, professionally designed magazines, booklets, posters or collaborative co-designed client outputs and more