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Life & Style










Unlocking what makes us look & feel good and creates emotional connections
We help brands uncover and capitalize on emerging trends through an implicit understanding of evolving consumer needs and behaviors. We have experience across all elements of the brand and product lifecycle and have helped our clients launch new food and haircare brands (to name a couple) to great success
Human behavior drives our approach to helping brands make their mark. We look to understand people and take their values, interests and priorities as our starting point... we then look at people through a category lens to understand the broader context of their lives











Beauty & Fashion
Understanding how people navigate the beauty or fashion arena is multilayered and complex. The rise of ‘conscious consumption’, the plethora of new market entrants, and the dilemma between investment pieces versus ‘fast fashion’ are all areas our team have great experience (and joy) in unpicking
Food & Drink
With many smaller, nimbler players chipping away at the Goliaths of the world, our team can have you explore the optimal brand strategy whilst also helping you to understand how to credibly meet the need for authenticity
Sport & Wellness
From sport technology to increasing participation or truly understanding fandom and apparel trends, wellness is continually evolving; our experience spans established brands and new entrants
We Have Helped Clients:
Identify & Develop Opportunities
NPD, co-creation, proposition factories or concept testing to turn market gaps into successful launches
Get The Full Picture
Be In The Moment
Observing rituals and moments can be ground-breaking - they are vital moments of brand engagement


