Life & Style |

Unlocking what makes us look & feel good and creates emotional connections

We help brands uncover and capitalize on emerging trends through an implicit understanding of evolving consumer needs and behaviors. We have experience across all elements of the brand and product lifecycle and have helped our clients launch new food and haircare brands (to name a couple) to great success

Human behavior drives our approach to helping brands make their mark. We look to understand people and take their values, interests and priorities as our starting point... we then look at people through a category lens to understand the broader context of their lives

Beauty & Fashion

Understanding how people navigate the beauty or fashion arena is multilayered and complex. The rise of ‘conscious consumption’, the plethora of new market entrants, and the dilemma between investment pieces versus ‘fast fashion’ are all areas our team have great experience (and joy) in unpicking

Food & Drink

With many smaller, nimbler players chipping away at the Goliaths of the world, our team can have you explore the optimal brand strategy whilst also helping you to understand how to credibly meet the need for authenticity

Sport & Wellness

From sport technology to increasing participation or truly understanding fandom and apparel trends, wellness is continually evolving; our experience spans established brands and new entrants

We Have Helped Clients:

Identify & Develop Opportunities

NPD, co-creation, proposition factories or concept testing to turn market gaps into successful launches

Get The Full Picture

Taking a wider lens to your question and understanding psychological, social, cultural & environmental influences to create the richest understanding

Be In The Moment

Observing rituals and moments can be ground-breaking - they are vital moments of brand engagement

Life & Style