Welcome to our backyard. Here you will find a team of researchers with a real passion for sport and an understanding of how important sport can be for brands and consumers alike. Dedicated to developing a deep, unique perspective of sports (brands & fans), we provide clients with the insight that directs and fuels strategic development across their businesses. Our focus and expertise sits in three core areas:
The Fabric of Sport
We get under the skin of consumers and understand their motivations for engaging in sport (watching, participating, following) and what this means for both sporting and non-sporting brands. We understand the world of supporters and fans, which has allowed us to identify opportunities for brands to engage and connect with fans in innovative and creative ways and inform the strategic direction. We have unparalleled experience in segmentations and bringing sports audiences to life.
The Power of Association
The scale and emotion of sport offer an enticing hook for brands and organisations. Our sports sponsorship research identifies opportunities for them to explore, optimise and leverage. Critically, it places a value on the relationship, allowing you to determine the potential ROI of an association or sponsorship. Further, with an increasing importance on the power of branded experiences, we can offer a specialist, targeted approach. Our EXP team measure brand experience campaigns, whether these be live events, digital campaigns, or B2B seminars.
Developing a proposition and positioning for new products as well as understanding the appeal it holds for consumers is our bread and butter. We have a wealth of sports retail experience and have worked closely with designers from one of the world's foremost sports brands helping them optimise designs across key sports divisions, as well as helping to market them to different audiences.
As the nights start to draw in and winter approaches, long summer nights spent out and about with friends are gradually replaced with cosy nights in on the sofa. For many of us, this means that a more active summer lifestyle is replaced with a more sedentary existence in the winter, which unfortunately does little for the waistline.