Thinking

 

Gaming

Gaming
 
 

What is AAA?

We're a collective of qualitative and quantitative researchers working out of London, San Francisco, Los Angeles, New York, Singapore and Hong Kong and together we're trying to make the world more fun. We can't code, so we're doing the next best thing - helping those who can!

Since the late 90s, we've been working with the ingenious developers, producers and marketers who can manufacture fun. We're proud to have helped them build and grow many of the world's most famous games, ground-breaking experiences and execute paradigm shifting business models.

We help clients to…

Make the best stuff | Fuelling the most exciting concept development: Market scoping; Sizing and Segmentation; Trends analysis and inspiration.

Make stuff better  | Helping the best possible proposition development and refinement: Experience Mojo; Feature-set optimization; Play-testing.

Make stuff go  | Helping launch big and learning how to do it better next time: Positioning and creative development; Launch review and 'WTF happened' analysis 

To find out more about our experience in this fast-moving area of consumer research, contact our gaming team

 

Jack Wilson

Magazine

The Growing Pains of eSports

The Growing Pains of eSports

Behaviour science, sporting participation and digital psychology are topics that we love at 2CV. Our interests in these areas have led us to conduct research for clients from both the worlds of professional sports (including the NBA, Sport England and the NFL) as well as video gaming (including EA, Activision and Square Enix). It's therefore only natural that we are fascinated by the world of eSports. Although a rapidly expanding and evolving scene, little is known or understood by the vast majority of people outside of the gaming world. In the interest of shedding light on this scene, we did some digging and interviewed some eSports fanatics to learn more about it.

See all Gaming articles

 
 
 

Contact

Richard Pickering
Research Director

Contact

Contact

Adam Pemberton
Research Director

Contact