Thinking

 

Gaming

Gaming
 
 

What is AAA?

We're a collective of qualitative and quantitative researchers working out of London, San Francisco, Los Angeles, New York, Singapore and Hong Kong and together we're trying to make the world more fun. We can't code, so we're doing the next best thing - helping those who can!

Since the late 90s, we've been working with the ingenious developers, producers and marketers who can manufacture fun. We're proud to have helped them build and grow many of the world's most famous games, ground-breaking experiences and execute paradigm shifting business models.

We help clients to…

Make the best stuff | Fuelling the most exciting concept development: Market scoping; Sizing and Segmentation; Trends analysis and inspiration.

Make stuff better  | Helping the best possible proposition development and refinement: Experience Mojo; Feature-set optimization; Play-testing.

Make stuff go  | Helping launch big and learning how to do it better next time: Positioning and creative development; Launch review and 'WTF happened' analysis 

To find out more about our experience in this fast-moving area of consumer research, contact our gaming team.

 

Paul Williams

Magazine

Sizzle and Steak

Sizzle and Steak

It's the most wonderful time of the year. Running since 1995, the annual Electronics Entertainment Expo (E3) has become a bit like Christmas - every year the global gaming community buzz about what surprises will be revealed, and maybe, just maybe, that one game you always dreamed of might finally become a reality.

See all Gaming articles

 
 
 

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Richard Pickering
Research Director

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Contact

Adam Pemberton
Research Director

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