Thinking

 

Emerging Markets

Emerging Markets
 
 

Who we are and what we do

 

Our experience | 17 years researching Growth Markets; over 200 studies in over 30 countries in Asia, Africa, Caribbean and Latin America; with around 30% of our business now in these markets.

Trusted partners  | We have spent a long time finding and building relationships with our partners. We work with them almost exclusively for a number of reasons:  they guarantee the same senior people on every project; they are confident with complex methodologies; they always put the findings in context with expert cultural and social background; they have cast iron recruitment; and they know how to dodge the logistical niggles that can come our way, and find the way to the best restaurants.

Cultural exposure  | Our work regularly takes us a long way beyond city centre viewing facilities, whether out to the villages of India or into the favelas of Brazil, conducting ethnography, seeing everyday life, meeting people and their families and exploring the nitty-gritty of how traditions and modernity continually overlap and change.

A perspective on the future  | A lot of our work in growth markets involves trend studies and the analysis of change, identifying emerging behaviour across culture, society, the economy and technology.  

A network of experts  | Over the years we have built up contacts with journalists, academics, marketers, NGOs, who we can call on for consultancy, recruitment and informal advice on everything from health care innovations in East Africa to luxury consumers in China.  

Project management | Researchers are great, but they aren't always in the office when you need them. 2cv have a dedicated Account Manager and Field Manager, who work as a key part of the growth markets research team, ensuring the smooth running of projects and providing a central point of contact for clients. 

Beyond the usual deliverables  | We work with a network of designers, illustrators, workshop facilitators and editors who help us to turn the research findings into everything from films to prototype product concepts.

Saying yes  | We have a history of taking on and managing complex and demanding briefs.  In the last year we have recruited participants in Chinese flash mobs, interviewed members of an Asian royal family and set up and trained members of a St Lucian community to conduct one of the first major surveys to take place on the island.  

2CV POV

Magazine

Girl Effect, 2CV and Maido Win the 2016 MRS Best Innovation Award

Girl Effect, 2CV and Maido Win the 2016 MRS Best Innovation Award

The 5th December 2016 was another special evening at the annual Market Research Society (MRS) Awards Ceremony, with Girl Effect, 2CV and Maido winning the Best Innovation award for their amazing work on TEGA.  We are incredibly proud of everyone at 2CV that has contributed to the success of TEGA and thrilled to see them receive industry wide recognition. The judges said "We were bowled over by Girl Effect - the project represents innovation on so many levels. By thinking creatively at every turn, the team overcame significant methodological, technical and social challenges to create a research solution which gives thousands of girls worldwide a voice while empowering their peers to become qualified researchers themselves. This really represents what research is all about: championing ordinary people and getting their voices heard." 

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Tim Blandford
Global Chief Operating Officer

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Caitlin Connors
Research Director

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