Who we are and what we do
Our experience | 17 years researching Growth Markets; over 200 studies in over 30 countries in Asia, Africa, Caribbean and Latin America; with around 30% of our business now in these markets.
Trusted partners | We have spent a long time finding and building relationships with our partners. We work with them almost exclusively for a number of reasons: they guarantee the same senior people on every project; they are confident with complex methodologies; they always put the findings in context with expert cultural and social background; they have cast iron recruitment; and they know how to dodge the logistical niggles that can come our way, and find the way to the best restaurants.
Cultural exposure | Our work regularly takes us a long way beyond city centre viewing facilities, whether out to the villages of India or into the favelas of Brazil, conducting ethnography, seeing everyday life, meeting people and their families and exploring the nitty-gritty of how traditions and modernity continually overlap and change.
A perspective on the future | A lot of our work in growth markets involves trend studies and the analysis of change, identifying emerging behaviour across culture, society, the economy and technology.
A network of experts | Over the years we have built up contacts with journalists, academics, marketers, NGOs, who we can call on for consultancy, recruitment and informal advice on everything from health care innovations in East Africa to luxury consumers in China.
Project management | Researchers are great, but they aren't always in the office when you need them. 2cv have a dedicated Account Manager and Field Manager, who work as a key part of the growth markets research team, ensuring the smooth running of projects and providing a central point of contact for clients.
Beyond the usual deliverables | We work with a network of designers, illustrators, workshop facilitators and editors who help us to turn the research findings into everything from films to prototype product concepts.
Saying yes | We have a history of taking on and managing complex and demanding briefs. In the last year we have recruited participants in Chinese flash mobs, interviewed members of an Asian royal family and set up and trained members of a St Lucian community to conduct one of the first major surveys to take place on the island.
In January my colleague Claire Evans and I (Amy Jones) presented at the 'Best of the Best' Aura conferences, heading up to Manchester on the 26th, and back down to London on the 31st. We had been invited, alongside 9 other award winners, to present our research for TEGA (Technology Enabled Girl Ambassadors), a product by Girl Effect, which gained the title of the Market Research Societies' Best Innovation in 2016.