Thinking

 

Bloke

Bloke
 
 

Where did Bloke spring from?

"Bloke" was born of the realisation that many clients had a rather vague understanding of contemporary masculinity, due to  tired assumptions, and some rather elitist buzzwords and trends that seem to suggest that the "manbag" is aspirational.

What is it?

"Bloke" is the common ground for most men in developed markets: a set of shared values, passions, behaviours and aspirations that 2CV have identified that transcend social class.

How can it help you?

From this startpoint can spring fresh, truthful and actionable insight in any market, for any brand interested in engaging men.

Chris Bates

Magazine

Thinking about Beer

Thinking about Beer

As an individual who is all too often heard to say "That looks like a nice pub" even when perhaps, it isn't,  the last few years' steady closure of hostelries across the UK has caused both concern and sadness for myself, as it has for many men.

See all Bloke articles

 
 
 

Contact

Chris Bates
Strategic Research Director

Contact