Where did Bloke spring from?
"Bloke" was born of the realisation that many clients had a rather vague understanding of contemporary masculinity, due to tired assumptions, and some rather elitist buzzwords and trends that seem to suggest that the "manbag" is aspirational.
What is it?
"Bloke" is the common ground for most men in developed markets: a set of shared values, passions, behaviours and aspirations that 2cv have identified that transcend social class.
How can it help you?
From this startpoint can spring fresh, truthful and actionable insight in any market, for any brand interested in engaging men