Behaviour Science

Behaviour Science

Behavioural science, why it matters:

Over the last 30 years, research in psychology, neuroscience, and behavioural economics has shown us how the mind really works, and why people behave the way they do. People have two thinking modes - fast and slow thinking, and we spend much of our time in this fast thinking mode. This means that we don't move around the world as consciously as we think we do - some things are hard to articulate, and we're not always aware of the real drivers of our behaviour. This means the true drivers of behaviour are not always accessible through traditional research techniques.

2CV's Behaviour Science Unit:

2CV are dedicated to helping our clients uncover all the factors influencing decision-making - this includes the things people are aware of, as well as the things that they aren't. The 2CV Behaviour Science Unit brings key insights from the study of behaviour, to help our clients go beyond what people say they think and feel, and tap into what's really going on 'behind the scenes'.


What we offer:

Behavioural Science at 2CV is not a singular approach. 




The BSU offer a wide range of innovative techniques and methodologies, all grounded in insights from the behavioural sciences. From implicit responses, to facial coding, to habit-based ethnography - our tools help our clients understand the implicit, emotional responses that drive behaviour.

The Lab:

We're constantly staying up to date with the latest advances in academia and in the tech world, and developing new and validated methodologies grounded in behavioural science thinking.


  • Training and Inspiration: We offer seminars for clients who want to get to grips with behavioural science.
  • Consultancy: We provide a behavioural science perspective for any project, at any stage.
  • Behavioural design: We research and apply the latest thinking in the behavioural sciences to increase the impact of communications and interventions, and create measurable behaviour change.

Who we are:

The 2CV: BSU is led by Cathryn Rebak, and is made up of a multi-disciplinary team with backgrounds in psychology, anthropology, and behavioural economics. Our combined expertise helps our clients gain a deeper understanding of behaviour.

Interested in finding out more?

Please contact Cathryn Rebak if you find behavioural science interesting, and to find out more about what we can offer you.

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Kat Jennings


Six Reasons Why 2CV Loves Advent Running

Six Reasons Why 2CV Loves Advent Running

For our second year 2CV is doing Advent Running. The challenge is simple - to run every day between 1st and 24th December for a minimum of 15 minutes*. It doesn't matter where or when you do it, or whether it's an all out sprint or your first attempts at a walk-jog programme like Couch to 5K. It just matters that you do it every day. It's a good example of a behaviour change challenge for a number of reasons.


*Some Advent challenges set this at 30 minutes, or a mile, but we prefer the smaller target of 15 minutes (because we believe in starting small).

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Cathryn Rebak
Behaviour Science Specialist