Who we are
For over two decades our award-winning insight solutions have helped some of the biggest bands to make their mark.
Our work spans Asia Pacific; from the biggest markets of China, India and Indonesia to the more mature markets of Japan, South Korea and Australia; and developing markets such as Vietnam and Myanmar.
Our full research offering covers Technology & Entertainment, Life & Style, Finance, Retail, B2C and B2B. Our team draws on a range of quant and qual research methods, digital tools and specialist expertise within Asia, the US and UK to provide tailored and actionable insights.
Common business questions include:
- Audience understanding: helping our clients to better target their customers and potential customers by understanding their needs, attitudes and behaviours
- Bringing innovations to market: developing, launching or refining products or services
- Evaluation: from helping to evaluate brands to understanding the channel or testing marketing comms to inform future strategy
Our team primarily comprises researchers native to APAC, along with a handful from outside the region who add their global expertise to our skillset.