Welcome Hui Jin Tow

We’re delighted to welcome Tow Hui Jun to the 2CV team as a Qualitative Research Manager in Singapore.

Over the past five years, Hui Jun has worked with leading local and global organisations across the finance, telecommunications, healthcare and FMCG sectors. Her experience spans market landscaping, user journey mapping, and product and message testing. She is skilled in a wide range of qualitative methodologies, including ethnography, in-depth interviews, focus groups, online communities and diaries.

Hui Jun also brings strong quantitative experience from her early years as a quant-leaning researcher, as well as extensive experience collaborating closely with quantitative teams. This breadth has shaped her agile, method-agnostic approach to research: choosing the right methodology for the question rather than being confined by a particular discipline.

At the heart of Hui Jun’s approach is a belief that research is about decoding nuanced human behaviour and bridging the gap between consumers and businesses. For her, that means not only helping clients find answers but also helping them clarify the right questions to ask and understand how insights can be translated into meaningful business decisions and change.

Hui Jun on joining 2CV:

“Great research isn’t just about collecting observations. It is about building the narrative that bridges consumer reality with commercial strategy. I am thrilled to join the 2CV team, which is doing some of the most dynamic work in the region, and I am excited to create meaningful value together.”