Digital Technology Advisory Group (DTAG) announces its investment in Citizen Good Consulting, a leading insight and advisory firm in the Brand Sustainability arena.
Caroline Bates Co-Founder of Citizen Good, commented “At a time when ESG and sustainability are taking centre stage for Brands and their Investors, I’m delighted to have joined DTAG whose blue-chip client base is a natural fit with our mission to bring sustainable and profitable change for brands to the boardroom.”
DTAG CEO, Mark Scott, commented; “We are delighted to be partnering with Caroline and Citizen Good Consulting. Many of DTAG’s global clients are active in addressing sustainability issues through their brands and operations. DTAG aims to be at the forefront of helping them identify, understand, and address these challenges to deliver engaging propositions and communications.”
About Citizen Good Consulting:
Citizen Good was founded in 2021, working across a range of brands in CPG and FMCG as well as in B2B. Citizen Good has worked with large global corporate brands through to smaller incubator brands such as Feel Good Drinks (a UK soft drinks brand with sustainability baked into its brand DNA) and WhatIF Foods who are challenging the Asian and US market to reconsider how their food can have a better impact on people and planet.
Citizen Good has a proprietary framework that looks to increase the sustainable impact of brands through understanding the sustainability landscape across 4 lenses: the views of Citizens, Corporates, Brands Landscape and Investors /Materiality.
Citizen Good have curated a global panel of leading Sustainability, Industry and Academic Experts that collaborate on projects. They use a blended tool stack to inspire and inform their clients on how to move towards being sustainable and ultimately regenerative organisations.