Consumer response to the Covid-19 crisis – Part 1

Mar 1, 2020 |5 min read
covid-19 crisis impact uncertainty

In light of the dramatic changes to our lives responding to the covid-19 pandemic, we are asking people across the globe to share their stories in a series of selfie videos. Helping both us and our clients keep tabs on the rapid pace of change and consumer response.

Our first video on the Covid-19 crisis we ask how 2CV staff are adjusting to the current situation and highlight the unexpected positives that have come out of it.

It's clear that changes are having a real impact on the ways we live our lives, but we are adjusting and adapting to these daily. Technology is being leveraged across the board to connect with others and facilitate the activities we really value. A variety of platforms are helping us keep in touch with friends, family and our colleagues to foster and maintain our human connections. Digital resources to keep us fit and healthy, such as exercise classes for the whole family are relished.

Perhaps the biggest change is for those with families, now learning to home school and balance work and childcare - we applaud you! Brands helping parents at this time are appreciated, from educational resources to fun activities to keep children entertained in the new normal.

One thing is certain in these uncertain times that represent the Covid-19 crisis; we are adapting to the current situation and finding positives where we can.