UNRLVD has acquired 2CV

Some big news from 2CV: we’ve been acquired by UNRVLD.

It’s something we’ve been working towards for the past few months and, now that we can finally talk about it, we’re really excited about what it means for our team, our clients and where 2CV goes next.

Joining UNRVLD brings us into a much broader team, connecting our expertise in global consumer insight and research with brand strategy, innovation, digital strategy, experience, design, engineering and technology. In other words, there’s a lot more opportunity for the insight we uncover to travel further.

That matters to us. As our CEO Chris Oatey says: “Insight has spent too long being commissioned, delivered and then filed. Being part of a group that designs and builds the experience means our evidence will more often shape something real and we will be part of what happens next.”

For our clients, it means we can continue to do what we do best: getting close to people, asking the right questions and providing the evidence and confidence to make BOLD decisions. But now we have a much broader team around us, with complementary expertise we can bring in when the challenge calls for it.

Dan Berry, CEO of UNRVLD, said: “TVE and 2CV give UNRVLD the evidence and judgement which complements our offer for large enterprises. This combination allows us to offer a holistic approach to delivering the intelligent experiences of tomorrow.”

Our sister agency The Value Engineers is joining UNRVLD alongside us, and both businesses will continue under their own leadership. Chris will also join Dr. Fleur Horner on UNRVLD’s executive team as we start bringing the combined offer to market.

We’ve really enjoyed getting to know Dan and the wider UNRVLD team over the past few months, and we’re looking forward to getting started. There’s a lot to look forward to, for our team and our clients, and we’re excited to see what we can do together.