Tech & Entertainment
The power of nostalgia
What video games can learn from James Bond
Nostalgia is a powerful thing. Entertainment companies know this better...
Zachary Kemp-Hall
Oct 25, 2021
|2 min read
Gaming demystified
GAMING DEMYSTIFIED 2021 | Unlocking brand opportunities in video gaming
Video gaming has risen to become...
James Redden
Oct 15, 2021
|3 min read
Health-tech: the crucible of tech innovation
“Ooh, now that’s clever.”
This is the reaction every tech company wants from its customers. Invent something innovative,...
Martin Wootton
Jun 9, 2021
|2 min read
Ritson’s Monster vs. The Unicorn Marketer
I recently joined Marketing Week's webinar, 'Ritson's monster', in which marketing guru Mark Ritson outlined...
Michael Murphy
Nov 30, 2020
|5 min read
Indian adults turning to esports betting, as COVID-19 drives a shift in gambling spend from physical to digital
21st September 2020: Esports gambling revenue continues to grow, with revenue estimates as high as $1.6...
James Redden
Sep 21, 2020
|2 min read
Fortnite vs. the world: The dangers of being a disruptor gaming company
In a world where every growing company seems eager to court a 'Disruptor' label, no...
Zachary Kemp-Hall
Aug 8, 2020
|4 min read
Why the ad supported model of in-game advertising is a win-win-win
As mobile gaming continues grow around the globe our research reveals how the in-game advertising...
Antonio Margaritelli
Jul 24, 2020
|5 min read
New research from 2CV and ProdegeMR looks into the role of esports in becoming a new driver for revenue in the iGaming industry
London, 17 April 2020: Esports gambling revenue is set to double from $7 billion in...
What are the key trends that will affect consumers in 2020?
As the sun sets on another year of CES, 2CV help you navigate the myriad...
Martin Bradley
Jan 24, 2020
|3 min read