Tech & Entertainment

Enemies with benefits: Can collaboration lead to mutual success in the TV streaming industry?
The UK has a new streaming service. Paramount+ has been launched by Paramount, the film and...

Concept testing at CES 2022: highlighting key motivational differences in how the UK, USA & Singapore evaluate new tech
Recently we tested 20 different products that were featured at CES 2022. Using our Meaningful Disruptive...

Concept testing at CES 2022: discovering the next big thing with consumers
CES is the largest tech expo in the world. It's where the biggest tech companies come...

Are we bored of influencer marketing?
If you spend any time on social media, you’ll know that it’s common for unsuspecting individuals to...

EU roaming charges are back: So, what next?
If you were anything like me when travelling to Europe pre-2017, the ‘switch on mobile data’ button...

Rocket League: The next Tier 1 esport and why your brand should care
On a day when all eyes were on that incredible (and controversial) finish between Verstappen and Hamilton...

2CV demonstrates commitment to data security with Cyber Essentials Plus accreditation
Cyber Essentials is a UK government-driven initiative to promote a standard in cyber security practices across...

Goodbye microchips, hello fish & chips
Much has been spoken about the global supply chain crisis lately, but a microchip shortage has been...

The power of nostalgia
What video games can learn from James Bond
Nostalgia is a powerful thing. Entertainment companies know this better...