Tech & Entertainment

The power of nostalgia
What video games can learn from James Bond
Nostalgia is a powerful thing. Entertainment companies know this better...

Gaming demystified
GAMING DEMYSTIFIED 2021 | Unlocking brand opportunities in video gaming
Video gaming has risen to become...

Health-tech: the crucible of tech innovation
“Ooh, now that’s clever.”
This is the reaction every tech company wants from its customers. Invent something innovative,...

Ritson’s Monster vs. The Unicorn Marketer
I recently joined Marketing Week's webinar, 'Ritson's monster', in which marketing guru Mark Ritson outlined...

Indian adults turning to esports betting, as COVID-19 drives a shift in gambling spend from physical to digital
21st September 2020: Esports gambling revenue continues to grow, with revenue estimates as high as $1.6...

Fortnite vs. the world: The dangers of being a disruptor gaming company
In a world where every growing company seems eager to court a 'Disruptor' label, no...

Why the ad supported model of in-game advertising is a win-win-win
As mobile gaming continues grow around the globe our research reveals how the in-game advertising...

New research from 2CV and ProdegeMR looks into the role of esports in becoming a new driver for revenue in the iGaming industry
London, 17 April 2020: Esports gambling revenue is set to double from $7 billion in...

What are the key trends that will affect consumers in 2020?
As the sun sets on another year of CES, 2CV help you navigate the myriad...