Gaming

Three key take-outs from a first timer at Gamescom
This was my first trip to Gamescom and whilst I had been eagerly anticipating it for...

The power of nostalgia
What video games can learn from James Bond
Nostalgia is a powerful thing. Entertainment companies know this better...

Gaming demystified
GAMING DEMYSTIFIED 2021 | Unlocking brand opportunities in video gaming
Video gaming has risen to become...

Fortnite vs. the world: The dangers of being a disruptor gaming company
In a world where every growing company seems eager to court a 'Disruptor' label, no...

Will this generation of games consoles be the last?
With the rise of streaming services and cross-platform play, Zach Kemp-Hall asks: Are we seeing...

Looking through the lens of mobile gaming to drive fashion brand engagement
For online fashion, mobile is arguably the new high street and our intern insight project...

Shining the spotlight on the wider benefits of gaming
Video gaming is no longer simply a form of entertainment, but part of a wider...

Gaming Demystified
Video gaming goes mainstream with nearly a third of major multinationals in APAC already investing

Gamescom 2019 highlights from a first timer
I went to Gamescom 2019, the world's biggest gaming consumer event - find out what...