Gaming

The not-so-elusive female gamer: how gaming companies can better appeal to the female audience
Let’s be honest - the gaming industry falls short when it comes to diversity and inclusion.
Characterisation often...

How cosy games are shaking up the gaming industry, one farming simulator at a time
When you think of gaming, your mind might go straight to the obvious AAA examples (games with...

What is going on with the AAA games industry?
In recent years the AAA games industry has become more concentrated amongst bigger developers and fewer franchises...

Three key take-outs from a first timer at Gamescom
This was my first trip to Gamescom and whilst I had been eagerly anticipating it for...

The power of nostalgia
What video games can learn from James Bond
Nostalgia is a powerful thing. Entertainment companies know this better...

Gaming demystified
GAMING DEMYSTIFIED 2021 | Unlocking brand opportunities in video gaming
Video gaming has risen to become...

Fortnite vs. the world: The dangers of being a disruptor gaming company
In a world where every growing company seems eager to court a 'Disruptor' label, no...

Will this generation of games consoles be the last?
With the rise of streaming services and cross-platform play, Zach Kemp-Hall asks: Are we seeing...

Looking through the lens of mobile gaming to drive fashion brand engagement
For online fashion, mobile is arguably the new high street and our intern insight project...