Gaming
The not-so-elusive female gamer: how gaming companies can better appeal to the female audience
Let’s be honest - the gaming industry falls short when it comes to diversity and inclusion.
Characterisation often...
How cosy games are shaking up the gaming industry, one farming simulator at a time
When you think of gaming, your mind might go straight to the obvious AAA examples (games with...
Jenny Hancock
Apr 25, 2023
|5 min read
What is going on with the AAA games industry?
In recent years the AAA games industry has become more concentrated amongst bigger developers and fewer franchises...
Three key take-outs from a first timer at Gamescom
This was my first trip to Gamescom and whilst I had been eagerly anticipating it for...
Michael Murphy
Aug 31, 2022
|4 min read
The power of nostalgia
What video games can learn from James Bond
Nostalgia is a powerful thing. Entertainment companies know this better...
Zachary Kemp-Hall
Oct 25, 2021
|2 min read
Gaming demystified
GAMING DEMYSTIFIED 2021 | Unlocking brand opportunities in video gaming
Video gaming has risen to become...
James Redden
Oct 15, 2021
|3 min read
Fortnite vs. the world: The dangers of being a disruptor gaming company
In a world where every growing company seems eager to court a 'Disruptor' label, no...
Zachary Kemp-Hall
Aug 8, 2020
|4 min read
Will this generation of games consoles be the last?
With the rise of streaming services and cross-platform play, Zach Kemp-Hall asks: Are we seeing...
Zachary Kemp-Hall
Jan 20, 2020
|2 min read
Looking through the lens of mobile gaming to drive fashion brand engagement
For online fashion, mobile is arguably the new high street and our intern insight project...
Aysia Mayers & Simran Sadhra
Dec 20, 2019
|4 min read