Advertising
Ritson’s Monster vs. The Unicorn Marketer
I recently joined Marketing Week's webinar, 'Ritson's monster', in which marketing guru Mark Ritson outlined...
Michael Murphy
Nov 30, 2020
|5 min read
Why the ad supported model of in-game advertising is a win-win-win
As mobile gaming continues grow around the globe our research reveals how the in-game advertising...
Antonio Margaritelli
Jul 24, 2020
|5 min read
Taylor Swift’s London Boy is a neat lesson in misunderstanding the cultural complexities
In her new song, Taylor doesn't quite hit the mark with her efforts to write...
Ellie Gould
Sep 7, 2019
|3 min read