Tech & Entertainment

Ritson’s Monster vs. The Unicorn Marketer
I recently joined Marketing Week's webinar, 'Ritson's monster', in which marketing guru Mark Ritson outlined...

Indian gamblers turning to esports betting, as COVID-19 drives a shift in gambling spend from physical to digital
21st September 2020: Esports gambling revenue continues to grow, with revenue estimates as high as $1.6...

Fortnite vs. the world: The dangers of being a disruptor company
In a world where every growing company seems eager to court a 'Disruptor' label, no...

Why the ad supported model of in-game advertising is a win-win-win
As mobile gaming continues grow around the globe our research reveals how the ad supported...

Radio killed the Spotify Star: The rise of radio under lockdown
In a surprise to absolutely nobody, lockdown style restrictions across the globe has resulted in...

New research from 2CV and ProdegeMR looks into the role of Esports in becoming a new driver for revenue in the iGaming industry
London, 17 April 2020: Esports gambling revenue is set to double from $7 billion in...

What are the key trends that will affect consumers in 2020?
As the sun sets on another year of CES, 2CV help you navigate the myriad...

Will this generation of games consoles be the last?
With the rise of streaming services and cross-platform play, Zach Kemp-Hall asks: Are we seeing...

Looking through the lens of mobile gaming to drive fashion brand engagement
For online fashion, mobile is arguably the new high street and our intern insight project...