Tech & Entertainment
Goodbye Microchips, Hello Fish & Chips
Much has been spoken about the global supply chain crisis lately, but a microchip shortage has been...
Michael Murphy
Nov 26, 2021 |2 min read
The Power of Nostalgia
What Videogames Can Learn from James BondNostalgia is a powerful thing. Entertainment companies know this better than...
Zachary Kemp-Hall
Oct 25, 2021 |2 min read
Gaming Demystified
GAMING DEMYSTIFIED 2021 | Unlocking brand opportunities in video gaming
Video gaming has risen to become...
James Redden
Oct 15, 2021 |3 min read
Ritson’s Monster vs. The Unicorn Marketer
I recently joined Marketing Week's webinar, 'Ritson's monster', in which marketing guru Mark Ritson outlined...
Michael Murphy
Nov 30, 2020 |5 min read
Indian gamblers turning to esports betting, as COVID-19 drives a shift in gambling spend from physical to digital
21st September 2020: Esports gambling revenue continues to grow, with revenue estimates as high as $1.6...
James Redden
Sep 21, 2020 |3 min read
Fortnite vs. the world: The dangers of being a disruptor company
In a world where every growing company seems eager to court a 'Disruptor' label, no...
Zachary Kemp-Hall
Aug 8, 2020 |4 min read
Why the ad supported model of in-game advertising is a win-win-win
As mobile gaming continues grow around the globe our research reveals how the ad supported...
Antonio Margaritelli
Jul 24, 2020 |5 min read
Radio killed the Spotify Star: The rise of radio under lockdown
In a surprise to absolutely nobody, lockdown style restrictions across the globe has resulted in...
Jack Wilson
May 5, 2020 |4 min read
New research from 2CV and ProdegeMR looks into the role of Esports in becoming a new driver for revenue in the iGaming industry
London, 17 April 2020: Esports gambling revenue is set to double from $7 billion in...
2CV Admin
Apr 17, 2020 |3 min read