Tech & Entertainment
Concept testing at CES 2022: highlighting key motivational differences in how the UK, USA & Singapore evaluate new tech
Recently we tested 20 different products that were featured at CES 2022. Using our Meaningful Disruptive...
Beer Khamtonwong
Feb 14, 2022 |3 min read
Concept testing at CES 2022: discovering the next big thing with consumers
CES is the largest tech expo in the world. It's where the biggest tech companies come...
Antonio Margaritelli
Feb 2, 2022 |3 min read
Are we bored of influencer marketing?
If you spend any time on social media, you’ll know that it’s common for unsuspecting individuals to...
Emily Jackson
Jan 31, 2022 |2 min read
EU roaming charges are back: so, what next?
If you were anything like me when travelling to Europe pre-2017, the ‘switch on mobile data’ button...
Mollie Nielsen
Jan 26, 2022 |2 min read
Rocket League: the next Tier 1 esport and why your brand should care
On a day when all eyes were on that incredible (and controversial) finish between Verstappen and Hamilton...
Beer Khamtonwong
Dec 14, 2021 |2 min read
2CV demonstrates commitment to data security with Cyber Essentials Plus accreditation
Cyber Essentials is a UK government-driven initiative to promote a standard in cyber security practices across...
Dan Christmas
Dec 7, 2021 |1 min read
Goodbye microchips, hello fish & chips
Much has been spoken about the global supply chain crisis lately, but a microchip shortage has been...
Michael Murphy
Nov 26, 2021 |2 min read
The power of nostalgia
What video games can learn from James Bond
Nostalgia is a powerful thing. Entertainment companies know this better...
Zachary Kemp-Hall
Oct 25, 2021 |2 min read
Gaming demystified
GAMING DEMYSTIFIED 2021 | Unlocking brand opportunities in video gaming
Video gaming has risen to become...
James Redden
Oct 15, 2021 |3 min read