Research approaches

The loyalty fallacy
Customer loyalty is a common topic in business & marketing - companies aim to increase...

Growing up digital: Online identity and the digital generation
The phrase 'digital natives' was coined by Mark Prensky, an author and educational expert, back...

5 must-read books: Recommendations from the 2CV Behavioural Science team
At 2CV we make it our business to keep up-to-date with the latest thinking in...

Mobile apps: The good, the bad and the ugly!
The world of mobile apps is hot news, there is no denying that. However we...