Research approaches
The loyalty fallacy
Customer loyalty is a common topic in business & marketing - companies aim to increase...
James Redden
Nov 7, 2018
|1 min read
Growing up digital: Online identity and the digital generation
The phrase 'digital natives' was coined by Mark Prensky, an author and educational expert, back...
Jack Wilson
Apr 9, 2015
|3 min read
5 must-read books: Recommendations from the 2CV Behavioural Science team
At 2CV we make it our business to keep up-to-date with the latest thinking in...
2CV Admin
Oct 26, 2014
|4 min read
Mobile apps: The good, the bad and the ugly!
The world of mobile apps is hot news, there is no denying that. However we...
2CV Admin
May 10, 2014
|3 min read