Research approaches

Growing up digital: online identity and the digital generation
The phrase 'digital natives' was coined by Mark Prensky, an author and educational expert, back...

5 must-read books: recommendations from the 2CV Behavioural Science team
At 2CV we make it our business to keep up-to-date with the latest thinking in...

Mobile apps: the good, the bad and the ugly!
The world of mobile apps is hot news, there is no denying that. However we...