Research approaches
Segmentation – the good, the bad and the ugly.
Segmentation is having a bit of a moment in the limelight right now, and quite...
2CV Admin
Nov 30, 2020 |5 min read
2CV Webinar: Everything you ever needed to know about digital research
You're probably as sick of hearing the words "pivot to online" as we are.
Jack Wilson
Apr 27, 2020 |4 min read
Range Optimisation: the pros and cons of TURF analysis
Today the choice for consumers in any category is big and getting bigger. Choice drives...
2CV Admin
Mar 19, 2020 |6 min read
Can consumers be loyalised through better transparency and analysis of their own data?
On 5th December, the volume of Google searches for 'Spotify' was 5 times that of the previous...
Ellie Gould
Jan 22, 2020 |5 min read
Bre-xistential crises in segmentation
Segment marketing has failed in the post Brexit landscape, so why should we bother with...
Lexi Keegan
Dec 22, 2019 |4 min read
The dark side of digital: forging meaningful connections in a cluttered world
Travelling on the Tube this morning, I scan my surroundings and see every passenger glued...
Alice Tillett
Jul 20, 2019 |3 min read
The Anthropology of Social Media
The use of social media is often controversial, and can be a cause for concern,...
Abi Plank
Aug 7, 2017 |3 min read
Growing up digital – Online Identity and the Digital Generation
The phrase 'digital natives' was coined by Mark Prensky, an author and educational expert, back...
Jack Wilson
Apr 9, 2015 |4 min read
Mobile apps: the good, the bad and the ugly!
The world of mobile apps is hot news, there is no denying that. However we...
2CV Admin
May 10, 2014 |5 min read