Research approaches

2CV - Segmentation – the good, the bad and the ugly.

Segmentation – the good, the bad and the ugly.

2CV - 2CV Webinar: Everything you ever needed to know about digital research

2CV Webinar: Everything you ever needed to know about digital research

2CV - Range optimisation and consumer choice: the pros and cons of TURF analysis

Range optimisation and consumer choice: the pros and cons of TURF analysis

2CV - Bre-xistential crises in segment marketing

Bre-xistential crises in segment marketing

2CV - The dark side of digital: forging meaningful connections in a cluttered world

The dark side of digital: forging meaningful connections in a cluttered world

2CV - The loyalty fallacy

The loyalty fallacy

2CV - Growing up digital: online identity and the digital generation

Growing up digital: online identity and the digital generation

2CV - 5 must-read books: recommendations from the 2CV Behavioural Science team

5 must-read books: recommendations from the 2CV Behavioural Science team

2CV - Mobile apps: the good, the bad and the ugly!

Mobile apps: the good, the bad and the ugly!