Research approaches

2CV - Storytelling is not just for reporting: How to ‘storify’ your survey

Storytelling is not just for reporting: How to ‘storify’ your survey

2CV - Applying the Swiss Cheese Model to Survey Fraud

Applying the Swiss Cheese Model to Survey Fraud

2CV - Five key principles to improve data quality

Five key principles to improve data quality

2CV - Segmentation – the good, the bad and the ugly.

Segmentation – the good, the bad and the ugly.

2CV - 2CV Webinar: Everything you ever needed to know about digital research

2CV Webinar: Everything you ever needed to know about digital research

2CV - Range optimisation and consumer choice: the pros and cons of TURF analysis

Range optimisation and consumer choice: the pros and cons of TURF analysis

2CV - Bre-xistential crises in segment marketing

Bre-xistential crises in segment marketing

2CV - The dark side of digital: forging meaningful connections in a cluttered world

The dark side of digital: forging meaningful connections in a cluttered world

2CV - The loyalty fallacy

The loyalty fallacy