Research approaches
Segmentation – the good, the bad and the ugly.
Segmentation is having a bit of a moment in the limelight right now, and quite...
2CV Admin
Nov 30, 2020 |5 min read
2CV Webinar: Everything you ever needed to know about digital research
When it comes to digital research, you're probably as sick of hearing the words "pivot...
Jack Wilson
Apr 27, 2020 |4 min read
Range optimisation and consumer choice: the pros and cons of TURF analysis
Today the choice for consumers in any category is big and getting bigger. Choice drives...
Bre-xistential crises in segment marketing
Segment marketing has failed in the post Brexit landscape, so why should we bother with...
Lexi Keegan
Dec 22, 2019 |3 min read
The dark side of digital: forging meaningful connections in a cluttered world
Travelling on the Tube this morning, I scan my surroundings and see every passenger glued...
Alice Tillett
Jul 20, 2019 |3 min read
The loyalty fallacy
Customer loyalty is a common topic in business & marketing - companies aim to increase...
James Redden
Nov 7, 2018 |1 min read
Growing up digital: online identity and the digital generation
The phrase 'digital natives' was coined by Mark Prensky, an author and educational expert, back...
Jack Wilson
Apr 9, 2015 |3 min read
5 must-read books: recommendations from the 2CV Behavioural Science team
At 2CV we make it our business to keep up-to-date with the latest thinking in...
2CV Admin
Oct 26, 2014 |4 min read
Mobile apps: the good, the bad and the ugly!
The world of mobile apps is hot news, there is no denying that. However we...
2CV Admin
May 10, 2014 |3 min read