Research approaches
Storytelling is not just for reporting: How to ‘storify’ your survey
A few months ago, I enrolled in several online panels and started taking surveys to better understand...
Karine Pepin
Mar 8, 2022
|4 min read
Applying the Swiss Cheese Model to Survey Fraud
This will not come as a surprise: An article published in GreenBook about how to improve...
Karine Pepin
Feb 14, 2022
|3 min read
Five key principles to improve data quality
Given contemporary growing concerns about the topic in the market research industry, it’s no surprise that data...
Karine Pepin
Feb 8, 2022
|2 min read
Segmentation – the good, the bad and the ugly.
Segmentation is having a bit of a moment in the limelight right now, and quite...
2CV Admin
Nov 30, 2020
|5 min read
2CV Webinar: Everything you ever needed to know about digital research
When it comes to digital research, you're probably as sick of hearing the words "pivot...
Jack Wilson
Apr 27, 2020
|4 min read
Range optimisation and consumer choice: the pros and cons of TURF analysis
Today the choice for consumers in any category is big and getting bigger. Choice drives...
Bre-xistential crises in segment marketing
Segment marketing has failed in the post Brexit landscape, so why should we bother with...
Lexi Keegan
Dec 22, 2019
|3 min read
The dark side of digital: forging meaningful connections in a cluttered world
Travelling on the Tube this morning, I scan my surroundings and see every passenger glued...
Alice Tillett
Jul 20, 2019
|3 min read
The loyalty fallacy
Customer loyalty is a common topic in business & marketing - companies aim to increase...
James Redden
Nov 7, 2018
|1 min read