Retail

Health tech: Where the cool stuff (still) is
Invent something innovative, interesting and in a class of its own, and you won’t go far wrong....

Painting the town millennial: What emerging paint brands tell us about the desire to be different
As a new flat owner about to embark on some of my first ventures into interior design,...

Love Island x eBay collaboration: The second-hand clothing market is growing but was eBay the right fit?
To kick-start 2023, Love Island returned to South Africa for a second winter series and another partnership...

2023 trends: What brands should consider when entering the fashion rental market
10-15 years ago, savvy second-hand fashion shopping meant visiting a charity shop or logging onto eBay. But...

How can brands selling experience-based gifts engage with consumers this Christmas?
During their internship, Caitlin McLaren and Yuying Liu conducted research to find out people’s motivations and considerations...

Extreme Weather: A new variable to predict consumer behaviour?
Warning. I’m a Brit. So I’m going to talk about the weather. And it’s had quite a...

Pandemic purchases. Why are we regretting what we bought?
Reading this article last week on UK consumers’ regretted purchases made me think about which pandemic...

A narrative of shame and its impact on our purchase decisions
This week I found myself googling fence paint (Cuprinol "Fresh Rosemary" if you're interested) and...