Retail
Love Island x eBay collaboration: The second-hand clothing market is growing but was eBay the right fit?
To kick-start 2023, Love Island returned to South Africa for a second winter series and another partnership...
Neesha Nhika
May 25, 2023
|3 min read
Painting the town millennial: What emerging paint brands tell us about the desire to be different
As a new flat owner about to embark on some of my first ventures into interior design,...
Ellie Gould
May 5, 2023
|2 min read
2023 trends: What brands should consider when entering the fashion rental market
10-15 years ago, savvy second-hand fashion shopping meant visiting a charity shop or logging onto eBay. But...
Sharna Willis
Apr 6, 2023
|3 min read
Health tech: Where the cool stuff (still) is
Invent something innovative, interesting and in a class of its own, and you won’t go far wrong....
How can brands selling experience-based gifts engage with consumers this Christmas?
During their internship, Caitlin McLaren and Yuying Liu conducted research to find out people’s motivations and considerations...
Caitlin McLaren and Yuying Liu
Dec 21, 2022
|3 min read
Extreme Weather: A new variable to predict consumer behaviour?
Warning. I’m a Brit. So I’m going to talk about the weather. And it’s had quite a...
Rachel Cope
Jul 19, 2022
|2 min read
Pandemic purchases. Why are we regretting what we bought?
Reading this article last week on UK consumers’ regretted purchases made me think about which pandemic...
Rachel Cope
Nov 19, 2021
|1 min read
A narrative of shame and its impact on our purchase decisions
This week I found myself googling fence paint (Cuprinol "Fresh Rosemary" if you're interested) and...
Jess Boize
Nov 30, 2020
|3 min read