Life & Style

Battling the ‘best before’: How are UK brands combatting food waste?
'Use by' or 'best before' - the labelling terms that have so often caused confusion for consumers...

Extreme Weather: A new variable to predict consumer behaviour?
Warning. I’m a Brit. So I’m going to talk about the weather. And it’s had quite a...

What we learned about the Gen X consumer and their attitude to sustainable fashion and beauty
During their internship at 2CV, Laura Whitlock and Neesha Nhika conducted research to explore the sustainable fashion...

What makes a great customer experience when it comes to holiday booking?
The story starts with a bit of "Insta vs. Reality". The Insta-dream... heat rising from the tarmac...

Pandemic purchases. Why are we regretting what we bought?
Reading this article last week on UK consumers’ regretted purchases made me think about which pandemic...

The race for your groceries: Is this the end of the weekly shop?
Living in London, it’s hard not to notice the onslaught of new instant grocery delivery companies fighting...

The rise of at-home exercise
Almost exactly one year ago (at time of writing) the world changed, and most people across the...

Age Diversity in Beauty; why brands should be targeting the 50+ consumer
Inclusivity is being talked about more than ever before, from race, to gender identity and sexual orientation....

The sports media landscape…one year on
Back in April last year I wrote a thought piece about what was possibly coming up in...