Life & Style
Health tech: Where the cool stuff (still) is
Invent something innovative, interesting and in a class of its own, and you won’t go far wrong....
Making a rental house a home: How can home brands become renter-friendly?
In the UK, 1 in 5 people rent their home from a private landlord, a number...
Ellie Gould
Feb 7, 2023
|2 min read
How can brands selling experience-based gifts engage with consumers this Christmas?
During their internship, Caitlin McLaren and Yuying Liu conducted research to find out people’s motivations and considerations...
Caitlin McLaren and Yuying Liu
Dec 21, 2022
|3 min read
Battling the ‘best before’: How are UK brands combatting food waste?
'Use by' or 'best before' - the labelling terms that have so often caused confusion for consumers...
Sharna Willis
Sep 9, 2022
|4 min read
Extreme Weather: A new variable to predict consumer behaviour?
Warning. I’m a Brit. So I’m going to talk about the weather. And it’s had quite a...
Rachel Cope
Jul 19, 2022
|2 min read
What we learned about the Gen X consumer and their attitude to sustainable fashion and beauty
During their internship at 2CV, Laura Whitlock and Neesha Nhika conducted research to explore the sustainable fashion...
Laura Whitlock and Neesha Nhika
Jun 28, 2022
|4 min read
What makes a great customer experience when it comes to holiday booking?
The story starts with a bit of "Insta vs. Reality". The Insta-dream... heat rising from the tarmac...
Jessica Boize
Mar 8, 2022
|3 min read
Pandemic purchases. Why are we regretting what we bought?
Reading this article last week on UK consumers’ regretted purchases made me think about which pandemic...
Rachel Cope
Nov 19, 2021
|1 min read
The race for your groceries: Is this the end of the weekly shop?
Living in London, it’s hard not to notice the onslaught of new instant grocery delivery companies fighting...
Ellie Gould
Nov 17, 2021
|2 min read