Life & Style

What makes a great customer experience when it comes to holiday booking?
The story starts with a bit of "Insta vs. Reality". The Insta-dream... heat rising from the tarmac...

Pandemic purchases. Why are we regretting what we bought?
Reading this article last week on UK consumers’ regretted purchases made me think about which pandemic...

The race for your groceries: Is this the end of the weekly shop?
Living in London, it’s hard not to notice the onslaught of new instant grocery delivery companies fighting...

The rise of at-home exercise
Almost exactly one year ago (at time of writing) the world changed, and most people across the...

Age Diversity in Beauty; why brands should be targeting the 50+ consumer
Inclusivity is being talked about more than ever before, from race, to gender identity and sexual orientation....

The sports media landscape…one year on
Back in April last year I wrote a thought piece about what was possibly coming up in...

A narrative of shame and its impact on our purchase decisions
This week I found myself googling fence paint (Cuprinol "Fresh Rosemary" if you're interested) and...

The principles underpinning the success of beauty brand, Beauty Pie
Beauty Pie, the luxury beauty subscription service, is one of the beauty industry's best-kept secrets....

Is now the time to re-think our perceptions of digital wellbeing?
With all the dramatic, recent changes and new pressures in our lives, is now the...