Beauty
Is imitation the highest form of flattery? The macro trend of dupe culture
Dupe culture has re-emerged as a significant phenomenon. Whilst many would once turn their nose up at...
Sharna Willis
Oct 9, 2023
|4 min read
What we learned about the Gen X consumer and their attitude to sustainable fashion and beauty
During their internship at 2CV, Laura Whitlock and Neesha Nhika conducted research to explore the sustainable fashion...
Laura Whitlock and Neesha Nhika
Jun 28, 2022
|4 min read
Age Diversity in Beauty; why brands should be targeting the 50+ consumer
Inclusivity is being talked about more than ever before, from race, to gender identity and sexual orientation....
Hannah Davies
Apr 15, 2021
|3 min read
The principles underpinning the success of beauty brand, Beauty Pie
Beauty Pie, the luxury beauty subscription service, is one of the beauty industry's best-kept secrets....
Jess Boize
Aug 12, 2020
|4 min read
Fast Beauty – how the beauty industry is changing, but is it for the better?
While most would be familiar with the phrase 'fast fashion', many may be unfamiliar with...
Alice Tillett
Nov 29, 2019
|3 min read