Life & Style
Age Diversity in Beauty; why brands should be targeting the 50+ consumer
Inclusivity is being talked about more than ever before, from race, to gender identity and sexual orientation....
Hannah Davies
Apr 15, 2021
|3 min read
The sports media landscape…one year on
Back in April last year I wrote a thought piece about what was possibly coming up in...
Michael Murphy
Mar 9, 2021
|4 min read
Improving the shopper experience in home and retail to create stronger customer connections
This week I found myself googling fence paint (Cuprinol "Fresh Rosemary" if you're interested) and...
Jess Boize
Nov 30, 2020
|3 min read
The psychological principles underpinning the success of Beauty Pie
Beauty Pie, the luxury beauty subscription service, is one of the beauty industry's best-kept secrets....
Jess Boize
Aug 12, 2020
|5 min read
Is data the gentle nudge we need to inspire, and maintain, positive behaviour change?
In a notification-heavy, always on, technology driven world, emails and communications from brands can easily...
Abi Plank
Mar 2, 2020
|5 min read
Why this year’s Christmas ads hark back to a nostalgia for the past – and a missing sense of togetherness
Last week, 2CV London hosted a Christmas ad viewing party - we're a bit of...
Ellie Gould
Dec 12, 2019
|4 min read
Fast Beauty – how the beauty industry is changing, but is it for the better?
While most would be familiar with the phrase 'fast fashion', many may be unfamiliar with...
Alice Tillett
Nov 29, 2019
|5 min read
Five key learnings from Leaders Week
Last week I joined some of the brightest minds in the sports industry at London's...
Antonia Cheese
Oct 2, 2019
|5 min read
AFL is no longer just ‘a sport for boys’ – just ask my 7-year-old daughter
Last week, my 2CV colleague in London, Jane Goldthorpe, wrote a great piece about why...
James Redden
Jul 16, 2019
|3 min read