Life & Style

Making a rental house a home: How can home brands become renter-friendly?
In the UK, 1 in 5 people rent their home from a private landlord, a number...

Painting the town millennial: What emerging paint brands tell us about the desire to be different
As a new flat owner about to embark on some of my first ventures into interior design,...

Love Island x eBay collaboration: The second-hand clothing market is growing but was eBay the right fit?
To kick-start 2023, Love Island returned to South Africa for a second winter series and another partnership...

2023 trends: What brands should consider when entering the fashion rental market
10-15 years ago, savvy second-hand fashion shopping meant visiting a charity shop or logging onto eBay. But...

How can brands selling experience-based gifts engage with consumers this Christmas?
During their internship, Caitlin McLaren and Yuying Liu conducted research to find out people’s motivations and considerations...

Love Island x eBay collaboration: Was eBay the right fit?
Since its launch in 2015, UK summers have been characterised as full of unstable weather conditions and...

Battling the ‘best before’: How are UK brands combatting food waste?
'Use by' or 'best before' - the labelling terms that have so often caused confusion for consumers...

Extreme Weather: A new variable to predict consumer behaviour?
Warning. I’m a Brit. So I’m going to talk about the weather. And it’s had quite a...

What we learned about the Gen X consumer and their attitude to sustainable fashion and beauty
During their internship at 2CV, Laura Whitlock and Neesha Nhika conducted research to explore the sustainable fashion...