Life & Style
Extreme Weather: A new variable to predict consumer behaviour?
Warning. I’m a Brit. So I’m going to talk about the weather. And it’s had quite a...
Rachel Cope
Jul 19, 2022 |2 min read
What we learned about the Gen X consumer and their attitude to sustainable fashion and beauty
During their internship at 2CV, Laura Whitlock and Neesha Nhika conducted research to explore the sustainable fashion...
Laura Whitlock and Neesha Nhika
Jun 28, 2022 |4 min read
What makes a great customer experience when it comes to holiday booking?
The story starts with a bit of "Insta vs. Reality". The Insta-dream... heat rising from the tarmac...
Jessica Boize
Mar 8, 2022 |3 min read
Pandemic purchases. Why are we regretting what we bought?
Reading this article last week on UK consumers’ regretted purchases made me think about which pandemic...
Rachel Cope
Nov 19, 2021 |1 min read
The race for your groceries: is this the end of the weekly shop?
Living in London, it’s hard not to notice the onslaught of new instant grocery delivery companies fighting...
Ellie Gould
Nov 17, 2021 |2 min read
The rise of at-home exercise
Almost exactly one year ago (at time of writing) the world changed, and most people across the...
Mollie Nielsen
Apr 28, 2021 |4 min read
Age Diversity in Beauty; why brands should be targeting the 50+ consumer
Inclusivity is being talked about more than ever before, from race, to gender identity and sexual orientation....
Hannah Davies
Apr 15, 2021 |3 min read
The sports media landscape…one year on
Back in April last year I wrote a thought piece about what was possibly coming up in...
Michael Murphy
Mar 9, 2021 |4 min read
A narrative of shame and its impact on our purchase decisions
This week I found myself googling fence paint (Cuprinol "Fresh Rosemary" if you're interested) and...
Jess Boize
Nov 30, 2020 |3 min read