Life & Style
Making a rental house a home: How can home brands become renter-friendly?
In the UK, 1 in 5 people rent their home from a private landlord, a number...
Ellie Gould
Feb 7, 2023
|2 min read
Painting the town millennial: What emerging paint brands tell us about the desire to be different
As a new flat owner about to embark on some of my first ventures into interior design,...
Ellie Gould
Jan 31, 2023
|2 min read
Love Island x eBay collaboration: The second-hand clothing market is growing but was eBay the right fit?
To kick-start 2023, Love Island returned to South Africa for a second winter series and another partnership...
Neesha Nhika
Jan 25, 2023
|3 min read
2023 trends: What brands should consider when entering the fashion rental market
10-15 years ago, savvy second-hand fashion shopping meant visiting a charity shop or logging onto eBay. But...
Sharna Willis
Jan 6, 2023
|3 min read
How can brands selling experience-based gifts engage with consumers this Christmas?
During their internship, Caitlin McLaren and Yuying Liu conducted research to find out people’s motivations and considerations...
Caitlin McLaren and Yuying Liu
Dec 21, 2022
|3 min read
Love Island x eBay collaboration: Was eBay the right fit?
Since its launch in 2015, UK summers have been characterised as full of unstable weather conditions and...
Neesha Nhika
Sep 26, 2022
|2 min read
Battling the ‘best before’: How are UK brands combatting food waste?
'Use by' or 'best before' - the labelling terms that have so often caused confusion for consumers...
Sharna Willis
Sep 9, 2022
|4 min read
Extreme Weather: A new variable to predict consumer behaviour?
Warning. I’m a Brit. So I’m going to talk about the weather. And it’s had quite a...
Rachel Cope
Jul 19, 2022
|2 min read
What we learned about the Gen X consumer and their attitude to sustainable fashion and beauty
During their internship at 2CV, Laura Whitlock and Neesha Nhika conducted research to explore the sustainable fashion...
Laura Whitlock and Neesha Nhika
Jun 28, 2022
|4 min read