Life & Style
Pandemic purchases. Why are we regretting what we bought?
Reading this article last week on UK consumers’ regretted purchases made me think about which pandemic...
Rachel Cope
Nov 19, 2021 |1 min read
The race for your groceries: is this the end of the weekly shop?
Living in London, it’s hard not to notice the onslaught of new instant grocery delivery companies fighting...
Ellie Gould
Nov 17, 2021 |2 min read
The rise of the at-home workout
Almost exactly one year ago (at time of writing) the world changed, and most people across the...
Mollie Nielsen
Apr 28, 2021 |4 min read
Age Diversity in Beauty; why brands should be targeting the 50+ consumer
Inclusivity is being talked about more than ever before, from race, to gender identity and sexual orientation....
Hannah Davies
Apr 15, 2021 |3 min read
The sports media landscape…one year on
Back in April last year I wrote a thought piece about what was possibly coming up in...
Michael Murphy
Mar 9, 2021 |4 min read
Improving the shopper experience in home and retail to create stronger customer connections
This week I found myself googling fence paint (Cuprinol "Fresh Rosemary" if you're interested) and...
Jess Boize
Nov 30, 2020 |3 min read
The psychological principles underpinning the success of Beauty Pie
Beauty Pie, the luxury beauty subscription service, is one of the beauty industry's best-kept secrets....
Jess Boize
Aug 12, 2020 |5 min read
Is data the gentle nudge we need to inspire, and maintain, positive behaviour change?
In a notification-heavy, always on, technology driven world, emails and communications from brands can easily...
Abi Plank
Mar 2, 2020 |5 min read
Why this year’s Christmas ads hark back to a nostalgia for the past – and a missing sense of togetherness
Last week, 2CV London hosted a Christmas ad viewing party - we're a bit of...
Ellie Gould
Dec 12, 2019 |4 min read