UK

A city fit for a king
The eyes of the world will be on London for the king's coronation, but is the glamour,...

Opening doors in the home space: to social collaborative input of lived experiences and partners
Our homes have become a reflection of our identities, but also of our circumstances. It is a...

Love Island x eBay collaboration: The second-hand clothing market is growing but was eBay the right fit?
To kick-start 2023, Love Island returned to South Africa for a second winter series and another partnership...

2023 trends: What brands should consider when entering the fashion rental market
10-15 years ago, savvy second-hand fashion shopping meant visiting a charity shop or logging onto eBay. But...

How can brands selling experience-based gifts engage with consumers this Christmas?
During their internship, Caitlin McLaren and Yuying Liu conducted research to find out people’s motivations and considerations...

Battling the ‘best before’: How are UK brands combatting food waste?
'Use by' or 'best before' - the labelling terms that have so often caused confusion for consumers...

What have I learnt as a Qualitative Research Intern at 2CV?
Before I applied for my qualitative internship at 2CV, I did what any good applicant would do:...

The advantages of e-bikes over electric cars for inner-city travel
With National Cycle to Work day falling on 4th August, we’re taking a look at...

Time to reset your preconceptions about businesses
The latest stats for UK businesses are out, and I think they’re really interesting. Did you...