Global
2023 trends: What brands should consider when entering the fashion rental market
10-15 years ago, savvy second-hand fashion shopping meant visiting a charity shop or logging onto eBay. But...
Sharna Willis
Jan 6, 2023
|3 min read
Capturing the hearts of Chinese Gen Zs
Moonlight clan, sensitive, finicky, frustrated, nationalistic, beaten generation – no prizes for guessing who these labels are...
How can we keep sustainability alive in the cost of living crisis? Listen to Vivienne Westwood!
The drive for sustainability has a new challenge on its hands: we know we need to act...
Emily Jackson
Jan 4, 2023
|3 min read
How can brands selling experience-based gifts engage with consumers this Christmas?
During their internship, Caitlin McLaren and Yuying Liu conducted research to find out people’s motivations and considerations...
Caitlin McLaren and Yuying Liu
Dec 21, 2022
|3 min read
Running the Show: Disability in the mainstream and why diversity is good for business
Humour me for a moment and imagine you weren’t able to read this sentence. Perhaps you might...
Addressing the impact of menstruation on female athletes
Wimbledon has announced that by next summer, it is finally set to relax its all-white dress...
A sustainability case study of Patagonia – more than just fuzzy fleeces and backpacks
Here I am; an American who rock climbs and an obsession with Patagonia… I may be fulfilling...
Becca Altman
Nov 23, 2022
|3 min read
The case for positive reinforcement when it comes to encouraging climate responsibility
It’s COP time again and the headlines have been undeniably terrifying…
“We are in the fight of our...
Jess Boize
Nov 21, 2022
|3 min read
Productivity in the age of distraction
Have you ever had the feeling that you’ve worked incredibly hard all day, you know you didn’t...
Jane Goldthorpe
Nov 21, 2022
|4 min read