Brands
On Wednesdays we shop pink: Lessons from Asda’s charity partnership
A pink drink can appeared in a Teams call last week. Our colleague was just drinking her...
Navigating Gen Z’s educational void: brands’ power to empower beyond the classroom
Exploring the educational void
According to our research[i], only 2 in 5 Gen Z feel their...
Purpose-led Business: Channelling the “Power of Brand” through Partnerships
Half of the world lives in an urban environment – that’s how common it is to...
Making a rental house a home: How can home brands become renter-friendly?
In the UK, 1 in 5 people rent their home from a private landlord, a number...
Ellie Gould
Feb 7, 2023
|2 min read
Capturing the hearts of Chinese Gen Zs
Moonlight clan, sensitive, finicky, frustrated, nationalistic, beaten generation – no prizes for guessing who these labels are...
The importance of diversity and inclusion in your marketing campaigns
As many brands have demonstrated historically, it can be easy to forget or misrepresent diversity and inclusion...
Ruva Mankola
Sep 24, 2021
|1 min read
What does 5G technology mean for your brand’s advertising?
5G is expected to reach 1 billion users after just 3.5 years since its release...
Emily Jackson
Oct 20, 2020
|4 min read
Is data the gentle nudge we need to inspire, and maintain, positive behaviour change?
In a notification-heavy, always on, technology driven world, emails and communications from brands can easily...
Abi Plank
Mar 2, 2020
|3 min read
Why this year’s Christmas ads hark back to a nostalgia for the past – and a growing sense of togetherness
Last week, 2CV London hosted a Christmas ad viewing party - we're a bit of...
Ellie Gould
Dec 12, 2019
|4 min read