Brands

Making a rental house a home: How can home brands become renter-friendly?
In the UK, 1 in 5 people rent their home from a private landlord, a number...

Capturing the hearts of Chinese Gen Zs
Moonlight clan, sensitive, finicky, frustrated, nationalistic, beaten generation – no prizes for guessing who these labels are...

The importance of diversity and inclusion in your marketing campaigns
As many brands have demonstrated historically, it can be easy to forget or misrepresent diversity and inclusion...

What does 5G technology mean for your brand’s advertising?
5G is expected to reach 1 billion users after just 3.5 years since its release...

Is data the gentle nudge we need to inspire, and maintain, positive behaviour change?
In a notification-heavy, always on, technology driven world, emails and communications from brands can easily...

Why this year’s Christmas ads hark back to a nostalgia for the past – and a growing sense of togetherness
Last week, 2CV London hosted a Christmas ad viewing party - we're a bit of...

5 things every brand can learn from Burning Man
Want to Know What the Future Holds? Just ask a Burner.
Burning...

What does it mean to be genuinely inclusive?
We might not mean to do it, but it is so easy to slip into lazy...