Finance

From pensions to problem debt; insurance to investments; savings to scarcity – 2CV's Finance Practice understands not only the decision-making and behavior around money, but what makes it so emotive and complex.  We demystify, provide clarity and identify market opportunities.

At the core of our finance practice is global experience in understanding cross-cultural attitudes towards money; from those situations where wealth and success is pursued and celebrated to those where money is about survival. Our team is expert in new product, brand, communications, customer service, co-design and user experience. We are instrumental in helping clients create compelling products, fueling growth

We understand the human scale of personal finance, that lives are about much more than money and that finance can be a taboo subject. We unpick the mental shortcuts that lead to decisions good and bad.  We engage everyone from key industry players (financial advisors, institutional investors and fund managers) to high net worth individuals, retail customers and financially vulnerable audiences

FINANCIAL CONSUMERS

Helping customers navigate the complex language and make the right financial decisions is paramount. From advising on fast-evolving retail fintech innovations through to encouraging saving and being socially responsible with robo-investing, the team can help maximise the success of your products

FINANCIAL PROFESSIONALS

Professional buyers and influencers for wealth investments and strategies are a tough audience to research, but one that we consistently engage with. We understand the increasingly complex regulatory pressures in which they operate, as well as their lexicon, be it ETF's, ESG, Active or passive investments: readily tuning into these strategies enables us to advise our clients on optimising their products, services and communications.

FINANCIAL WELLBEING

Early warning signs and symptoms of debt vary considerably across the globe, but spotting the common journeys that people take and how to identify and prevent debt spirals can have a huge positive impact on consumers and financial institutions alike. We're proud to act for a range of commercial, NGO and government organisations on these issues.

We have helped clients:

Launch the best products

White space mapping, concept development, competitor benchmarking

Make products better

Optimising services, Concept testing, UX

Create a behaviour change

Nudging stakeholders to savvier financial decisions