At the core of our finance practice is global experience in understanding cross-cultural attitudes towards money; from those situations where wealth and success is pursued and celebrated to those where money is about survival. Our team is expert in new product, brand, communications, customer service, co-design and user experience. We are instrumental in helping clients create compelling products, fuelling growth.
We understand the human scale of personal finance, that lives are about much more than money and that finance can be a taboo subject. We unpick the mental shortcuts that lead to decisions good and bad. We engage everyone from key industry players ( financial advisors, institutional investors and fund managers) to high net worth individuals, retail customers and financially vulnerable audiences.
We have helped clients:
Launch the best products
White space mapping, concept development, competitor benchmarking
Make products better
Optimising services, Concept testing, UX
Create a behaviour change
Nudging stakeholders to savvier financial decisions